You are looking at the HTML representation of the XML format.
HTML is good for debugging, but is unsuitable for application use.
Specify the format parameter to change the output format.
To see the non HTML representation of the XML format, set format=xml.
See the complete documentation, or API help for more information.
<?xml version="1.0"?>
    <allimages gaicontinue="Afghanistan2.png" />
      <page pageid="402" ns="6" title="File:117x160-Global Marketing.jpg" />
      <page pageid="409" ns="6" title="File:117x160-Nation Branding.jpg" />
      <page pageid="367" ns="6" title="File:117x160-books.jpeg" />
      <page pageid="363" ns="6" title="File:2.png" />
      <page pageid="456" ns="6" title="File:2012 International Conference on Business , Management and Governance.png" />
      <page pageid="447" ns="6" title="File:2nd.png" />
      <page pageid="453" ns="6" title="File:6th Annual International Conference On Business and Society in a Global Economy.png" />
      <page pageid="301" ns="6" title="File:ABRM.png" />
      <page pageid="435" ns="6" title="File:AIPC 2012.png" />
      <page pageid="305" ns="6" title="File:APEBH2013.png" />