https://www.countrybrandingwiki.org/index.php?action=history&feed=atom&title=Case_Studies Case Studies - Revision history 2026-04-21T08:49:54Z Revision history for this page on the wiki MediaWiki 1.23.6 https://www.countrybrandingwiki.org/index.php?title=Case_Studies&diff=2500&oldid=prev Wikieditor at 11:41, 31 October 2017 2017-10-31T11:41:23Z <p></p> <table class='diff diff-contentalign-left'> <col class='diff-marker' /> <col class='diff-content' /> <col class='diff-marker' /> <col class='diff-content' /> <tr style='vertical-align: top;'> <td colspan='2' style="background-color: white; color:black; text-align: center;">← Older revision</td> <td colspan='2' style="background-color: white; color:black; text-align: center;">Revision as of 11:41, 31 October 2017</td> </tr><tr><td colspan="2" class="diff-lineno">Line 21:</td> <td colspan="2" class="diff-lineno">Line 21:</td></tr> <tr><td class='diff-marker'>&#160;</td><td style="background-color: #f9f9f9; color: #333333; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #e6e6e6; vertical-align: top; white-space: pre-wrap;"><div>|Denmark||''Brand Denmark'', The Copenhagen Post||[http://www.cphpost.dk]</div></td><td class='diff-marker'>&#160;</td><td style="background-color: #f9f9f9; color: #333333; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #e6e6e6; vertical-align: top; white-space: pre-wrap;"><div>|Denmark||''Brand Denmark'', The Copenhagen Post||[http://www.cphpost.dk]</div></td></tr> <tr><td class='diff-marker'>&#160;</td><td style="background-color: #f9f9f9; color: #333333; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #e6e6e6; vertical-align: top; white-space: pre-wrap;"><div>|-</div></td><td class='diff-marker'>&#160;</td><td style="background-color: #f9f9f9; color: #333333; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #e6e6e6; vertical-align: top; white-space: pre-wrap;"><div>|-</div></td></tr> <tr><td class='diff-marker'>−</td><td style="color:black; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #ffe49c; vertical-align: top; white-space: pre-wrap;"><div>|Edinburgh ||City Branding||[<del class="diffchange diffchange-inline">http</del>://<del class="diffchange diffchange-inline">www</del>.<del class="diffchange diffchange-inline">urbanitude.com</del>/<del class="diffchange diffchange-inline">citybranding</del>.pdf]</div></td><td class='diff-marker'>+</td><td style="color:black; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #a3d3ff; vertical-align: top; white-space: pre-wrap;"><div>|Edinburgh ||City Branding||[<ins class="diffchange diffchange-inline">https</ins>://<ins class="diffchange diffchange-inline">placebrander</ins>.<ins class="diffchange diffchange-inline">se/wp-content/uploads/2014/02</ins>/<ins class="diffchange diffchange-inline">Brand-Guidelines</ins>.pdf]</div></td></tr> <tr><td class='diff-marker'>&#160;</td><td style="background-color: #f9f9f9; color: #333333; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #e6e6e6; vertical-align: top; white-space: pre-wrap;"><div>|-</div></td><td class='diff-marker'>&#160;</td><td style="background-color: #f9f9f9; color: #333333; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #e6e6e6; vertical-align: top; white-space: pre-wrap;"><div>|-</div></td></tr> <tr><td class='diff-marker'>−</td><td style="color:black; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #ffe49c; vertical-align: top; white-space: pre-wrap;"><div>|Estonia||One Country. One System. Many Stories||[<del class="diffchange diffchange-inline">https</del>://<del class="diffchange diffchange-inline">www</del>.<del class="diffchange diffchange-inline">box</del>.<del class="diffchange diffchange-inline">com</del>/<del class="diffchange diffchange-inline">index</del>.<del class="diffchange diffchange-inline">php?rm=box_download_shared_file&amp;shared_name=x7k4vg33tewcvlfnyzsm&amp;file_id=f_8591108182</del>]</div></td><td class='diff-marker'>+</td><td style="color:black; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #a3d3ff; vertical-align: top; white-space: pre-wrap;"><div>|Estonia||One Country. One System. Many Stories||[<ins class="diffchange diffchange-inline">http</ins>://<ins class="diffchange diffchange-inline">arhiiv</ins>.<ins class="diffchange diffchange-inline">pixel</ins>.<ins class="diffchange diffchange-inline">ee</ins>/<ins class="diffchange diffchange-inline">eas/eesti-brand/2008-2011/introduce-estonia-01-one-country-one-system-many-stories</ins>.<ins class="diffchange diffchange-inline">pdf</ins>]</div></td></tr> <tr><td class='diff-marker'>&#160;</td><td style="background-color: #f9f9f9; color: #333333; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #e6e6e6; vertical-align: top; white-space: pre-wrap;"><div>|-</div></td><td class='diff-marker'>&#160;</td><td style="background-color: #f9f9f9; color: #333333; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #e6e6e6; vertical-align: top; white-space: pre-wrap;"><div>|-</div></td></tr> <tr><td class='diff-marker'>−</td><td style="color:black; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #ffe49c; vertical-align: top; white-space: pre-wrap;"><div>|Finland||Mission for Finland. How Finland Will Demonstrate Its Strengths by Solving the World's Most Wicked Problems||[<del class="diffchange diffchange-inline">http</del>://<del class="diffchange diffchange-inline">5000plus</del>.<del class="diffchange diffchange-inline">net</del>.<del class="diffchange diffchange-inline">au</del>/<del class="diffchange diffchange-inline">assets</del>/<del class="diffchange diffchange-inline">e255ea20503237ca10715157cfcd4e22207dc601</del>/<del class="diffchange diffchange-inline">mission-for-finland-branding-report</del>.pdf]</div></td><td class='diff-marker'>+</td><td style="color:black; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #a3d3ff; vertical-align: top; white-space: pre-wrap;"><div>|Finland||Mission for Finland. 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Spain — the success story of country branding'', The Journal of Brand Management, vol. 9, April 2002, p. 281-293|| -</div></td><td class='diff-marker'>&#160;</td><td style="background-color: #f9f9f9; color: #333333; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #e6e6e6; vertical-align: top; white-space: pre-wrap;"><div>|Spain||Gilmore, F: ''A country — can it be repositioned? Spain — the success story of country branding'', The Journal of Brand Management, vol. 9, April 2002, p. 281-293|| -</div></td></tr> <tr><td class='diff-marker'>−</td><td style="color:black; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #ffe49c; vertical-align: top; white-space: pre-wrap;"><div><del style="font-weight: bold; text-decoration: none;">|-</del></div></td><td colspan="2">&#160;</td></tr> <tr><td class='diff-marker'>−</td><td style="color:black; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #ffe49c; vertical-align: top; white-space: pre-wrap;"><div><del style="font-weight: bold; text-decoration: none;">|Sweden||''Companies to Promote Sweden Through New Branding Concept'', Brands of Sweden || [http://www.brandsofsweden.se]</del></div></td><td colspan="2">&#160;</td></tr> <tr><td class='diff-marker'>&#160;</td><td style="background-color: #f9f9f9; color: #333333; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #e6e6e6; vertical-align: top; white-space: pre-wrap;"><div>|-</div></td><td class='diff-marker'>&#160;</td><td style="background-color: #f9f9f9; color: #333333; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #e6e6e6; vertical-align: top; white-space: pre-wrap;"><div>|-</div></td></tr> <tr><td class='diff-marker'>&#160;</td><td style="background-color: #f9f9f9; color: #333333; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #e6e6e6; vertical-align: top; white-space: pre-wrap;"><div>|Sweden||Anholt, S: ''Interview with Simon Anholt About the Image of Sweden'', Swedish Ministry of Foreign Affairs, || [http://www.sweden.gov.se]</div></td><td class='diff-marker'>&#160;</td><td style="background-color: #f9f9f9; color: #333333; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #e6e6e6; vertical-align: top; white-space: pre-wrap;"><div>|Sweden||Anholt, S: ''Interview with Simon Anholt About the Image of Sweden'', Swedish Ministry of Foreign Affairs, || [http://www.sweden.gov.se]</div></td></tr> </table> Wikieditor https://www.countrybrandingwiki.org/index.php?title=Case_Studies&diff=2499&oldid=prev Wikieditor at 10:42, 31 October 2017 2017-10-31T10:42:08Z <p></p> <table class='diff diff-contentalign-left'> <col class='diff-marker' /> <col class='diff-content' /> <col class='diff-marker' /> <col class='diff-content' /> <tr style='vertical-align: top;'> <td colspan='2' style="background-color: white; color:black; text-align: center;">← Older revision</td> <td colspan='2' style="background-color: white; color:black; text-align: center;">Revision as of 10:42, 31 October 2017</td> </tr><tr><td colspan="2" class="diff-lineno">Line 15:</td> <td colspan="2" class="diff-lineno">Line 15:</td></tr> <tr><td class='diff-marker'>&#160;</td><td style="background-color: #f9f9f9; color: #333333; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #e6e6e6; vertical-align: top; white-space: pre-wrap;"><div>|Colombia||Echeverri, L. M.: ''Nation branding: How to Market A Nation?'', Colegio de Estudios Superiores de Administración CESA, March 2009||-</div></td><td class='diff-marker'>&#160;</td><td style="background-color: #f9f9f9; color: #333333; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #e6e6e6; vertical-align: top; white-space: pre-wrap;"><div>|Colombia||Echeverri, L. M.: ''Nation branding: How to Market A Nation?'', Colegio de Estudios Superiores de Administración CESA, March 2009||-</div></td></tr> <tr><td class='diff-marker'>&#160;</td><td style="background-color: #f9f9f9; color: #333333; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #e6e6e6; vertical-align: top; white-space: pre-wrap;"><div>|-</div></td><td class='diff-marker'>&#160;</td><td style="background-color: #f9f9f9; color: #333333; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #e6e6e6; vertical-align: top; white-space: pre-wrap;"><div>|-</div></td></tr> <tr><td class='diff-marker'>−</td><td style="color:black; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #ffe49c; vertical-align: top; white-space: pre-wrap;"><div>|Copenhagen|| OPEN Copenhagen – Official Webpage||<del class="diffchange diffchange-inline">[http://www.opencopenhagen.com/]</del></div></td><td class='diff-marker'>+</td><td style="color:black; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #a3d3ff; vertical-align: top; white-space: pre-wrap;"><div>|Copenhagen|| OPEN Copenhagen – Official Webpage|| <ins class="diffchange diffchange-inline">-</ins></div></td></tr> <tr><td class='diff-marker'>&#160;</td><td style="background-color: #f9f9f9; color: #333333; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #e6e6e6; vertical-align: top; white-space: pre-wrap;"><div>|-</div></td><td class='diff-marker'>&#160;</td><td style="background-color: #f9f9f9; color: #333333; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #e6e6e6; vertical-align: top; white-space: pre-wrap;"><div>|-</div></td></tr> <tr><td class='diff-marker'>&#160;</td><td style="background-color: #f9f9f9; color: #333333; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #e6e6e6; vertical-align: top; white-space: pre-wrap;"><div>|Croatia||Hall, D: ''Brand Development, Tourism and National Identity: The Re-imaging of Former Yugoslavia'', Journal of Brand Management, vol. 9, April 2002, no. 12, p.323-334||-</div></td><td class='diff-marker'>&#160;</td><td style="background-color: #f9f9f9; color: #333333; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #e6e6e6; vertical-align: top; white-space: pre-wrap;"><div>|Croatia||Hall, D: ''Brand Development, Tourism and National Identity: The Re-imaging of Former Yugoslavia'', Journal of Brand Management, vol. 9, April 2002, no. 12, p.323-334||-</div></td></tr> </table> Wikieditor https://www.countrybrandingwiki.org/index.php?title=Case_Studies&diff=2258&oldid=prev Wikieditor: /* References */ 2017-10-19T15:43:37Z <p>‎<span dir="auto"><span class="autocomment">References</span></span></p> <table class='diff diff-contentalign-left'> <col class='diff-marker' /> <col class='diff-content' /> <col class='diff-marker' /> <col class='diff-content' /> <tr style='vertical-align: top;'> <td colspan='2' style="background-color: white; color:black; text-align: center;">← Older revision</td> <td colspan='2' style="background-color: white; color:black; text-align: center;">Revision as of 15:43, 19 October 2017</td> </tr><tr><td colspan="2" class="diff-lineno">Line 12:</td> <td colspan="2" class="diff-lineno">Line 12:</td></tr> <tr><td class='diff-marker'>&#160;</td><td style="background-color: #f9f9f9; color: #333333; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #e6e6e6; vertical-align: top; white-space: pre-wrap;"><div>|-</div></td><td class='diff-marker'>&#160;</td><td style="background-color: #f9f9f9; color: #333333; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #e6e6e6; vertical-align: top; white-space: pre-wrap;"><div>|-</div></td></tr> <tr><td class='diff-marker'>&#160;</td><td style="background-color: #f9f9f9; color: #333333; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #e6e6e6; vertical-align: top; white-space: pre-wrap;"><div>|Amsterdam||I Amsterdam – The campaign to re-brand Amsterdam||[http://thisisnotadvertising.wordpress.com/2012/11/05/i-amsterdam-the-campaign-to-re-brand-amsterdam/]</div></td><td class='diff-marker'>&#160;</td><td style="background-color: #f9f9f9; color: #333333; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #e6e6e6; vertical-align: top; white-space: pre-wrap;"><div>|Amsterdam||I Amsterdam – The campaign to re-brand Amsterdam||[http://thisisnotadvertising.wordpress.com/2012/11/05/i-amsterdam-the-campaign-to-re-brand-amsterdam/]</div></td></tr> <tr><td class='diff-marker'>−</td><td style="color:black; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #ffe49c; vertical-align: top; white-space: pre-wrap;"><div><del style="font-weight: bold; text-decoration: none;">|-</del></div></td><td colspan="2">&#160;</td></tr> <tr><td class='diff-marker'>−</td><td style="color:black; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #ffe49c; vertical-align: top; white-space: pre-wrap;"><div><del style="font-weight: bold; text-decoration: none;">|Barcelona||Hospers, G J: ''Lynch, Urry and City Marketing: Taking Advantage of the City as a Built and Graphic Image'', Journal of Place Branding and Public Diplomacy, Aug 2009, vol. 5, no. 3, p. 226-234||-</del></div></td><td colspan="2">&#160;</td></tr> <tr><td class='diff-marker'>−</td><td style="color:black; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #ffe49c; vertical-align: top; white-space: pre-wrap;"><div><del style="font-weight: bold; text-decoration: none;">|-</del></div></td><td colspan="2">&#160;</td></tr> <tr><td class='diff-marker'>−</td><td style="color:black; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #ffe49c; vertical-align: top; white-space: pre-wrap;"><div><del style="font-weight: bold; text-decoration: none;">|Belgium||Nation branding Belgium (Stichting Marketing Expertgroep Master Marketeers)||[http://www.deburen.eu/userfiles/files/2010_3/07102010_NationBranding.pdf]</del></div></td><td colspan="2">&#160;</td></tr> <tr><td class='diff-marker'>−</td><td style="color:black; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #ffe49c; vertical-align: top; white-space: pre-wrap;"><div><del style="font-weight: bold; text-decoration: none;">|-</del></div></td><td colspan="2">&#160;</td></tr> <tr><td class='diff-marker'>−</td><td style="color:black; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #ffe49c; vertical-align: top; white-space: pre-wrap;"><div><del style="font-weight: bold; text-decoration: none;">|Central/Eastern Europe||Dinnie, K; Fujita, M: ''The Nation Branding of the Czech Republic, Slovak Republic, Poland and Hungary - Contrasting Approaches and Strategies'' || [http://www.brandhorizons.com/]</del></div></td><td colspan="2">&#160;</td></tr> <tr><td class='diff-marker'>&#160;</td><td style="background-color: #f9f9f9; color: #333333; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #e6e6e6; vertical-align: top; white-space: pre-wrap;"><div>|-</div></td><td class='diff-marker'>&#160;</td><td style="background-color: #f9f9f9; color: #333333; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #e6e6e6; vertical-align: top; white-space: pre-wrap;"><div>|-</div></td></tr> <tr><td class='diff-marker'>&#160;</td><td style="background-color: #f9f9f9; color: #333333; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #e6e6e6; vertical-align: top; white-space: pre-wrap;"><div>|Colombia||Echeverri, L. M.: ''Nation branding: How to Market A Nation?'', Colegio de Estudios Superiores de Administración CESA, March 2009||-</div></td><td class='diff-marker'>&#160;</td><td style="background-color: #f9f9f9; color: #333333; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #e6e6e6; vertical-align: top; white-space: pre-wrap;"><div>|Colombia||Echeverri, L. M.: ''Nation branding: How to Market A Nation?'', Colegio de Estudios Superiores de Administración CESA, March 2009||-</div></td></tr> </table> Wikieditor https://www.countrybrandingwiki.org/index.php?title=Case_Studies&diff=616&oldid=prev Wikieditor at 15:43, 11 March 2015 2015-03-11T15:43:39Z <p></p> <a href="https://www.countrybrandingwiki.org/index.php?title=Case_Studies&amp;diff=616&amp;oldid=355">Show changes</a> Wikieditor https://www.countrybrandingwiki.org/index.php?title=Case_Studies&diff=355&oldid=prev Wikieditor: Created page with "Several case studies demonstrate the execution of branding strategies by various countries and regions. Usually, the aims of the strategies are; to create a national/regional..." 2015-02-19T11:11:04Z <p>Created page with &quot;Several case studies demonstrate the execution of branding strategies by various countries and regions. Usually, the aims of the strategies are; to create a national/regional...&quot;</p> <a href="https://www.countrybrandingwiki.org/index.php?title=Case_Studies&amp;diff=355">Show changes</a> Wikieditor