Events

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2015 - 2016 Upcoming events

Logo Name Country Date Title Link
NBI.png
NBI - Nation Branding and Investment Expo Beursgebouw Eindhoven, The Netherlands 2015.09.30 - 2016.10.01 n/a [1]
Cnp.png
City Nation Place London, UK, 2015.11.04 - 2015.11.05 City Nation Place Forum - Annual Forum for Place Marketing Experts [2]
ECM1.png European Cities Marketing Madrid, Spain 2016.02.24 - 2015.02.27 The End of City Branding? [3]
ReputationWar.png Reputation War Riga, Latvia 2016.05.13 n/a [4]

2015

Logo Name Country Date Title Link
ReputationWar.png Reputation War Paris, France 2015.01.16 The brands and the territory : A fascinating theme for the 3rd edition of this international conference dedicated to Reputation Management at the digital age [5]
ITB.png
ITB Berlin Berlin, Germany 2015.03.04 - 2015.03.08 The world's leading travel trade show [6]
PlaceMngmtConference.png Place Management and Branding Conference Poznań, Poland 2015.05.06 - 2015.05.07 Sustainability, liveability and connectivity [7]
NordicPlaceAcademy.jpg
Nordic Place Academy Oslo, Norway 2015.05.07 Nordic Place Branding Conference [8]
ReputationWar.png Reputation War Riga, Latvia 2015.05.08 The values of reputation economy [9]
DMAI.png
DMAI - Destination Marketing Association International Austin, Texas, USA, 2015.07.14 - 2015.07.17 Annual Convention - Leave the Path, Blaze a Trail [10]

2013

Logo Name Country Date Description Link
2nd City Brand Symposium Beijing, China 2013.10.23.-2013.10.25 The theme of the Symposium is "Positioning Cities: Innovative and Sustainable Strategies for City Development and Transformation". Following the success of the 1st Symposium held in Stockholm in August 2012, the aim of the 2nd Symposium is to continue the academic conversation on the strategic positioning and development of cities. [11]
4th International Colloquium on Place Brand Management Aosta, Italy 2013.09.05.-2013.09.06 Place branding is an area of research important to not only academics and practitioners but also to many other stakeholders such as citizens and NGOs. The term “place” here refers to nation, region, city, town and other local areas. The global interest in the topic is evidenced by a growing number of publications and conferences in the field, and is also reflected in the Google entries that increased from 4.8 million in 2010 to 99.3 million in 2012. The third International Colloquium on Place Marketing and Nation Branding, hosted by The University of Lincoln in 2011, was a success, attracting more than 40 participants from many countries. [12]
My Place My Brand Summit Kuala Lumpur, Malaysia 2013.07.01.-2013.07.04 MYPLACE MYBRAND Summit gathered new ideas and thoughts from the leader, practitioners, experts, governmental officials, and related industry players to comprehend the increasingly significant intersection of economic development, community renewal, spatial design, public diplomacy, tourism, events and heritage management in today's world.
Foro Internacional Marca País Uruguay Montevideo, Uruguay 2013.06.26.-2013.06.28 The country brand acts as an umbrella, a framework, a quality indicator not only for products and services on offer, but also for tourist sites and conditions for investment, thus creating a feeling of national pride at home. The brand brings together both the public and the private sectors to convey every available advantage, adding value to the country as a whole.Currently, the Uruguay Country Brand is in the implementation stage of the recommendations made in the Country Image Perception Audit international consulting report. [13]
BVS: Country Branding Brussels, Belgium 2013.05.28. An eclectic mix of subjects made up this forum – from Corruption & Compliance, Change Management and Effective Networking, to the Financial Crisis, Converting Conflict to Success, and What it Takes to be an Entrepreneur. [14]
Nation Branding and Investment EXPO 2013 Eindhoven, Netherlands 2013.04.16.-2013.04.18. From 16 until 18 April 2013, the city of Eindhoven (The Netherlands) formed thé global meeting place for the international trade community looking for economical development opportunities. The second edition of the international ‘Nation Branding & Investment Expo’ is a high level nation-to–business event, which forms a dynamic platform for the promotion of investment and trade by governmental institutions and leading enterprises from countries worldwide. All nations are engaged in a competition to attract foreign investment, and export their products. Nation branding is about providing interested investors and business a differentiated offering, a core idea that highlights your countries’ selling points. The NBI EXPO is designed to develop new selling areas, global public private partnership projects and matchmaking between international companies for cooperation, coproduction and cofinancing.During this multilateral event the diversity of the exhibitors and visitors generated cross-pollination between the participants and enlarged the opportunities for international matching and networking on the floor. [15]
International branding conference (Manchester).png
International Place Branding Conference Great Britain, Manchester 2013.01.08.-2013.01.20. Place branding, place management, place marketing, strategic spatial development, public-private place partnerships, all synonyms describing one thing - the application of business principles to place. The language and conventions of business have spread across the world, to places of all scales, from district centre management through to nation branding. This widespread extension of Market principles to places (districts, towns, cities, regions, countries and even continents) is not without critics, with many economists explaining that it is firms that compete not places. Nevertheless, those charged with place leadership chant the mantra of place competition, hence the expanding business of place. The aim of this conference is to accept these alternative realities and provide an academic 'green zone' for contributors to bring their perspective on the business of place for the explicit purpose of theoretical development in the area. Based in Manchester, the original modern city, delegates will play a pivotal role in making sense of the state of the knowledge for academics, practitioners and policy makers. [16]
5th IIMA Conference on Marketing in Emerging Economies India, Ahmadabad 2013.01.11-2013.01.13 The objectives of the conference are: to provide a special forum to present and discuss research on marketing in the Context of and/or Applicable to Emerging Economies and to facilitate sharing research based marketing knowledge among academicians and practitioners. This will be achieved through multi-disciplinary research-based idea generation and discussions. The attempt is to bring about richness in discussion by encouraging contributions from researchers across academic institutions and industry worldwide. [17]
International Marketing Trends Conference France, Paris 2013.01.17 - 2013.01.19 The Congress offers a great variety of conferences. Top academics present their advanced research covering a wide range of topics concerned with the evolution of the marketing discipline, new trends in marketing and marketing methodologies. The authors come from 50 countries and papers are presented in English, French, German, Italian, Spanish, Portuguese, Turkish, Chinese and Russian. Many of them are the result of multi-country or cross-cultural work. This has resulted in a rich cross-fertilization of ideas and national perspectives. [18]
Enter2013.jpg
ENTER 2013 eTourism Conference Austria, Innsbruck 2013.01.22 - 2013.01.25 At ENTER 2013, the theme is eTourism opportunities and challenges for the next 20 years exploring information and communication technologies concepts, applications, and business models in travel and tourism. Issues to be covered at the conference include, but are not limited to, the following areas: Advanced Distribution Systems, Electronic Marketing, Information Search and Retrieval, Technology Acceptance, Consumer Inspiration through ICTS , Eno-Gastronomic Tourism, Information Interfaces and Presentation, Travel Search and Meta-Search, Crisis and e-Tourism and many more. [19]
FITUR.png
International Tourism Trade Fair Madrid-Spain 2013.01.30-3013.02.03 In 2012-confirming the trend towards recovery in the industry- 9,506 exhibiting companies from 167 countries/ regions, 119,322 trade participants and 91,555 people from the general public, met during FITUR to transform leisure into business and business into development. Moreover among the participation figures of note was the presence of 6,313 journalists from 54 countries, a turnout that demonstrates the importance of FITUR on the international circuit of tourism sector events. [20]
ABRM.png
International Conference on the Restructuring of the Global Economy India - New Delhi 2013.02.04-2013.02.06 Ever since the publication of the BRIC [Brazil, Russia, India , China] report by Goldman Sachs in 2001, the debate about the role of emerging countries vs. the developed countries in shaping global business has gathered momentum. A revised version of the same report entitled BRICs and Beyond by the same authors, with upward revision of certain growth projections, has added further fuel to the debate so much so that by now, most countries have accepted that the world economy is in transition. [21]
SIBR2013.png
SIBR-UniKL 2013 Kuala Lumpur Conference on Interdisciplinary Business and Economic Research India, New Delhi 2013.02.04-2013.02.06 The conference theme is ""Rethinking Business and Economic Issues from Interdisciplinary Perspectives: Evolutions and New Solutions"". The SIBR conference brings together academicians and professionals from various business and economics disciplines to share latest research findings and brainstorm new research ideas across disciplines. [22]
Winter Global Business Conference.png
Winter Global Business Conference France 2013.02.04-2013.02.08 This conference provides an opportunity for an interdisciplinary take on these issues. We are looking forward to diverse contributions aiming at excelling our knowledge on the key ideas about growing in shrinking markets. [23]
Manchester.jpg
Place Management and Branding Conference UK, Manchester 2013.02.13 - 2013.02.16 The aim of this conference is to accept these alternative realities and provide a 'green zone' for contributors to bring their perspective on the business of place for the explicit purposes of theoretical and practical development. Based in Manchester, the original modern city, delegates will play a pivotal role in making sense of the state of the knowledge for academics, practitioners and policy makers.

Contributions have been accepted that explore the various perspectives of place branding, management or any other type of 'orchestrated action' that investigate or apply business principles in or to places. The conference includes over 50 presentations from 18 different countries.

[24]
APEBH2013.png
2013 Asia Pacific Economic and Business History Conference South Korea - Seoul 2013.02.14-2013.02.16 The main conference theme is ‘Markets, institutions and people in economic crisis and recovery’ but the organisers are open to proposals for contributions on other topics in economic, social, and business history, as well as to proposals for sessions on particular themes. Researchers across a broad range of disciplines are warmly welcomed. Early career researchers are encouraged to participate. The conference organisers are particularly interested in attracting papers that examine developments in countries and regions in the Asia-Pacific region and papers that provide an international comparative perspective. [25]
SIBR2013.png
SIBR-UniKL 2013 Kuala Lumpur Conference on Interdisciplinary Business and Economic Research Malaysia-Kuala Lumpur 2013.02.15-2013.02.16 The conference theme is ""Rethinking Business and Economic Issues from Interdisciplinary Perspectives: Evolutions and New Solutions"". The SIBR conference brings together academicians and professionals from various business and economics disciplines to share latest research findings and brainstorm new research ideas across disciplines. [26]
Ibima logo1.JPG
20th IBIMA Conference (Special Edition) Malaysia, Kuala Lampur 2013.02.23-2012.02.24 The 20th IBIMA conference on Entrepreneurship Vision 2020: Innovation, Real Estate Investment, Development Sustainability, and Economic Growth will be held in Kuala Lumpur, Malaysia Feb 2013. [27]
Country Branding Academia UK, London 2013.03.04 - 2013.03.09 (CBA) brings together a unique group of internationally recognized creative professionals, academics and thought leaders. CBA was conceived to fulfill a gap in the market with regards to providing in-depth specialist training, and not just conferences, for professionals working in ministries of tourism, tourist boards agencies, and government based tourism initiatives. Our courses are open to anyone with a commercial interest in increasing tourism to their country, region or city. Everyone who attends our courses benefits from up to date thinking on brand strategies and creative development, and departs with a structured and achievable plan that is ready to be implemented. [28]
Berlin.jpeg
The Berlin International Economics Congress 2013 Germany, Berlin 2013.03.06 - 2013.03.10 Intercultural Relations, Youth Development Advancement, Environmental Responsibility & Ecotourism: Opportunities for Successful Nation Branding in the 21st Century [29]
NigeriaSummit.png
The Nigeria Summit 2013 Nigeria-Abuja 2013.03.13-2013.03.18 The Nigeria Summit is a forward-looking conference which brings the country’s political leaders together with international investors and CEOs to discuss [30]
THE BIG RETHINK.png
THE BIG RETHINK- MAKE YOUR BRAND MORE POWERFUL UK - London 2013.03.21 IN 2013 The Big Rethink is about brands, and how to make them more powerful. We will think about interesting ways to make your brands more powerful, inviting speakers to give thought-provoking perspectives on each of the ideas; we will debate how the power of brands can be measured and we will study the deep-rooted emotional responses of consumers as they look at different logos,

Make your brand more powerful. Be part of The Big Rethink 2013.Read more: http://www.economistconferences.co.uk/redesigningbusiness/home#ixzz20K4sYphs

[31]
AABRI International Conference New Orleans 2013 France, New Orleans 2013.03.21-2013.03.23 The AABRI 2013 New Orleans International Conference provides authors with a venue to present their completed research, work-in-progress, or research proposals to an international audience of academics from universities around the world. [32]
GBC.png
Global Brand Conference Porto, Portugal 2013.04.03 - 2013.04.05 Topics: Brand, Corporate Identity and Reputation, and Sustainability [33]
ESD.png
2nd International Scientific Conference on Economic and Social Development France-Paris 2013.04.04-2013.04.05 We are happy to announce the First Call for the 2nd International Scientific Conference on Economic and Social Development. Topics are focused on recent challenges for modern national economies and business enterprises:

Modern Tendencies in Economy and Management of Tourism (one of the topics)

[34]
Tourism and the Shifting Values of Cultural Heritage: Visiting Pasts, Developing Futures Taiwan, Taipei 2013.04.05 - 2013.04.09 This conference seeks to examine both the tensions and opportunities in the processes of valuing and protecting cultural heritage and, in mobilising it for development purposes in the wider social sphere. We wish to explore how heritage ‘works’ in the context of shifting and mobile values and, the various ways in which tourism and tourists shape, embed and change the value of heritage in societies. [35]
Cottm 2013.png
China Outbound Travel And Tourism Market China-Beinjing 2013.04.09-2013.04.11 All COTTM visitors are invited to attend the exhibitor presentations which take place within the exhibition. Take advantage of another great opportunity to introduce your destination, culture, products and services by holding presentations in our seminar theatre. [36]
TED.png
TED conferences China-Beinjing 2013.04.09-2013.04.11 The best moments at TED have often come from unexpected places. But this year, we're pushing that to an entirely new level. We're staging a global talent search to bring together the most remarkable lineup in TED's history. A series of special TED salons in cities around the world will enable us to discover a broad new array of thinkers and doers. And the best of them will be invited to California in February 2013 to share their work with the world. Welcome to TED2013: "The Young. The Wise. The Undiscovered." [37]
Cit2013.jpg
International Conference on Innovation in Tourism and Hospitality Spain, Valencia-Benidorm 2013.04.16-2013.04.19 This conference will address innovation from two areas: “Strategy and Governance in Tourism Destinations” and “Markets, Products and Management”. Vision and Strategic Positioning, Development and Governance, Destination Marketing and Social Economy are some of the sub-tracks of the former; whereas Science and Technology for resilience, sustainability and efficiency, Creative Hospitality Management, Trends in the different segments, Marketing, Entrepreneurship and the Co-op initiatives, are the sub tracks of the latter. [38]
NBI EXPO.png
NATION BRANDING AND INVESTMENT EXPO 2013 Netherlands 2013.04.16-2013.04.18 The second edition of the international ‘Nation Branding & Investment Expo’ is a high level nation-to–business event, which forms a dynamic platform for the promotion of investment and trade by governmental institutions and leading enterprises from countries worldwide. All nations are engaged in a competition to attract foreign investment, and export their products. Nation branding is about providing interested investors and business a differentiated offering, a core idea that highlights your countries’ selling points. The NBI EXPO is designed to develop new selling areas, global public private partnership projects and matchmaking between international companies for cooperation, coproduction and confinancing. [39]
Ana.gif
2013 ANA Brand Masters Conference USA, Florida 2013.04.17 - 2013.04.19 The ANA Brand Masters Conference presented by The New York Times will bring together leading CMOs and marketing thought leaders to share inspirational approaches to brand building that drive sales, profitability, and return on investment. Top marketers and industry experts will reveal how they navigate through customer insights, data analytics and technology to engage customers and grow their business. You will also have the opportunity to network with your peers and walk away with actionable tips to take back to your organization. [40]
EMG.png
3rd Annual International Conference on Enterprise Marketing and Globalization EMG2013 Singapore 2013.04.22-2013.04.23 The EMG conference seeks to explore how the disciplines of Enterprise Systems, Accounting, Finance Management and Global Business Strategies interaction can enhance business performance in the contemporary complex and competitive environment. The conference offers an excellent opportunity for academicians, researchers, corporate leaders and executives to have a meaningful avenue for learning and sharing among individuals and groups [41]
Ibima logo1.JPG
The 18th IBIMA conference Singapore 2013.04.22-2013.04.23 This major international conference will address a range of important themes with respect to Information Technology and its impact on organizations. - Entrepeneurship is on the list of themes [42]
RussoScopie France, Paris 2013.04.24 Nation branding, place marketing to attract Russian tourists (webSeminar) [43]
Marketing and Branding Insitute US, Denver 2013.04.24 - 2013.04.26 This conference is the first of its kind to identify, explain and integrate the key ingredients to creating and communicating a successful brand and market position. [44]
Icmc2013.png
ICMC 2013 International Conference on Marketing & Consumer Behaviour Portugal, Porto 2013.05.16-2013.05.17 Conference main theme: Back to Basics: consumer-centric marketing or target-centric marketing. These two approaches have significant (and different) impacts on marketing practices and marketing anagement. In market-centric marketing, operational marketing tasks are directed to an “anonymous” mass, although a targeted one. In consumer-centric marketing, seeing consumers as unique human beings, whose specific needs and desires need to be fulfilled, demands for a different,

more “surgical” approach, even in more operational marketing tasks. Among the list of the themes Marketing in Specific Industries (e.g. sports, tourism, public and NGO’s).||[45]

Sb.png
Sustainable Brands Conference 2013 United States, San Diego 2013.06.04 - 2013.06.07 A global revolution is in full swing, and the Sustainable Brands Conference is where sustainability, brand and innovation leaders gather to learn, share and strategize to shape the future. SB 2012 was the largest gathering to date, a kinetic convergence of innovators from more than 150 companies from around the world finding new ways to create monumental disruption in traditional models of commerce and consumption. [46]
Evento Internacional Marca Pais Uruguay Uruguay 2013.06.26 - 2013.06.28 A conference about country branding with an additional element: the natural world as a real space referring to the quality of life. A country does not only offer products and services but also their country sights as an investment. It creates a national pride that adds value to the country as a whole. [47]
4th Conference of the International Association for Tourism Economics Slovenia, Ljubljana 2013.07.01-2013.07.04 This conference will provide opportunities for researchers, scholars and practitioners to attend, present their research, and interact with members from inside and outside their own areas of research in the field of tourism economics. Papers that address applied issues using rigorous techniques of analysis, as well as papers that make methodological or theoretical contributions in this area, are welcome. [48]
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Annual International Research Colloquium on Branding Greece, Athens 2013.07.29 - 2013.08.01 The Athens Institute for Education and Research (ATINER) is organizing an Annual International Research Colloquium on Branding in Athens, Greece on 29-30 July 2013. Academics and researchers are invited to present the results of their scientific work by presenting a paper and contribute to a discussion on the current and future developments in branding research. [49]
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Ecotourism and Sustainable Tourism Conference Kenya, Nairobi September 2013 The ESTC is a one-of-a-kind industry conference promoting sustainability in tourism. Organized by The International Ecotourism Society (TIES), the conference builds upon the successes of past national, regional and international conferences by TIES and our partners. [50]
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The 17th China International Fair for Investment & Trade (CIFIT) China, Xiamen 2013.09.08-2013.09.11 CIFIT's "golden key" logo, consisting of numbers "9" and "8" and letters "CIFIT", indicates that CIFIT takes place on September 8 each year in Xiamen, and symbolizes both CIFIT's sustainable prosperity and your golden key to success. CIFIT is currently China's only international investment promotion event aimed at facilitating bilateral investment. It's also the largest global investment event approved by UFI. CIFIT has the following major contents: investment and trade exhibition, the International Investment Forum and serial seminars on hot investment issues, and investment project matchmaking symposia. [51]
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Brand Manage Camp 2013 US, Las Vegas 2013.09.16 - 2013.09.17 Over 350 senior-level brand marketers joined us for an oasis of fresh thinking and inspiration across a wide range of exciting, timely, and relevant subjects - including Brand Strategy, Innovation, Advertising, Communications Strategy, New Media, Insights, Leadership, Creativity, Consumer/Customer Behavior, Trends, and more. [52]
World Food Travel Summit 2013 Sweden, Gothenburg 2013.09.21 - 2013.09.24 The theme of the conference is “The New Wave in Food Tourism” and alludes to our industry’s popularity and how everyone wants to “catch the wave”

4 days of inspiration, connecting & growth for thought leaders in the world’s food, drink, tourism & hospitality industries.

[53]
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City Branding Symposium 2013 China, Beijing 2013.10.23 - 2013.10.25 The conference theme is "Positioning Cities: Innovative and Sustainable Strategies for City Development and Transformation". [54]
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World Brand Congress 2013 India, Mumbai 2013.10.24 - 2013.10.26 The Congress would be a meeting place for leaders from every sector and continent. Join over 500 of the world's branding and marketing elite under one roof. Hear top executives from the World's biggest brands and most influential marketing organizations answering today's critical business challenges. Experience the power of Brand-Building and Rapid-fire Ideas On Marketing to reach out to the consumer at the World Brand Congress 2012. [55]
WTM2013.jpg
World Travel Market 2013 UK, London 2013.11.04 - 2013.11.07 WTM is a vibrant must-attend four-day business-to-business event, presenting a diverse range of destinations and industry sectors to UK and International travel professionals. By attending WTM, participants gain immediate competitive advantage for their business and stay abreast with the latest developments in the travel industry. With a total attendance in 2011 of 47,776 WTM 2012 is not to be missed.

[56]

TravelTurkey.jpg
Travel Turkey Izmir 2013 Izmir, Turkey 2013.12.05 - 2013.12.08 The exhibition which is one of the leading tourism shows for the tourism market in Turkey organised by Hannover-Messe International Istanbul, TURSAB / Turkish Travel Agencies Association and IZFAS company, sponsored by the Republic of Turkey Ministry of Culture and Tourism. [57]
Marka.jpg
MARKA 2013 International Brand Conference Turkey, Istanbul 2013.12.19 - 2013.12.20 [58]

2012

Logo Name Country Date Description Link
Inpolis.jpg
Supernatural Supranational: "A European Perspective on Place Branding and Public Diplomacy Germany, Berlin 2008.06.04 The conference focuses on the impact of communication on the identity-forming process of the European Union. [59]
Inpolis.jpg
Marketing Cities- Place Branding in Perspective Germany, Berlin 2008.12.04 - 2008.12.06 Today, place branding and place marketing are a widely-used instrument of communal business development. But still, there is a great insecurity about the exact effectiveness of place branding, about its correlation with other forms of regional development and about the implementation and the management of place branding strategies. The international conference "Marketing Cities: Place Branding in Perspective" aims at disclosing these correlations and at understanding the broader context of place branding. It especially aims at closing the gap between theory and implementation that still characterises many place branding initiatives. [60]
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International Place Branding Conference Special Edition Roots Politics Methods Netherlands, Utrecht 2012.01.19.-2012.01.21 In this special edition of the International Place Branding Conference in Utrecht, we hope to reflect on the shared ideas of place branding as well as to discuss conclusions that are debated among experts in the profession. The dialogue between the participants can result in a common understanding that will function as the base for further discussions on place branding. [61]
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Nation Branding Conference Luxembourg 2012.02.29 Luxembourg as a brand. [62]
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The Power of Africa - Africa as a Stronger Actor on the International Stage France, Paris 2012.03.13.-2012.03.15 The conference will in particular address the expectations and opinions that the outside world holds of African development and how this often diverges with what might be more realistic and customized solutions on the ground. One aim of the conference is thus to debate whether alternative forms of institutional rule and economic models can be deemed more effective in Africa than the established forms of Western governance. The conference will look at global as well as local perceptions of African leadership and development, and the bilateral trade relationships that Africa has with China and India. Furthermore we will explore the role of the African Union as well as civil societies in enhancing interregional relations within Africa and what prospects this holds for its future international image and bargaining power. [63]
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Nordic Place Branding Conference 2012 Finland, Helsinki and Sweden, Stockholm 2012.11.28 - 2012.11.29 The Nordic Place Branding Conference sheds light on highly topical issues for cities and regions. How can public and private sector cooperate in talent attraction? How can branding and marketing contribute to the attraction of talent to a place? What can we learn about stractigic recruitment and cooperation from successful regions and cities? The Nordic Place Branding Conference is always practicioner and trend oriented. The speakers are from cities and region that provide some of the best practices, and can thus help you better understand the challenges of your own region or city in a constructive and innovative manner. [64]

2008-2011

Logo Name Country Date Description Link
Inpolis.jpg
Supernatural Supranational: "A European Perspective on Place Branding and Public Diplomacy Germany, Berlin 2008.06.04 The conference focuses on the impact of communication on the identity-forming process of the European Union. [65]
Inpolis.jpg
Marketing Cities- Place Branding in Perspective Germany, Berlin 2008.12.04 - 2008.12.06 Today, place branding and place marketing are a widely-used instrument of communal business development. But still, there is a great insecurity about the exact effectiveness of place branding, about its correlation with other forms of regional development and about the implementation and the management of place branding strategies. The international conference "Marketing Cities: Place Branding in Perspective" aims at disclosing these correlations and at understanding the broader context of place branding. It especially aims at closing the gap between theory and implementation that still characterises many place branding initiatives. [66]