Difference between revisions of "Rankings - Country by Country"
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The East West Nation Brand Perception Indexes uses a Natural Language Processing text analysis system. (source: http://www.eastwestcoms.com/indexes.htm) | The East West Nation Brand Perception Indexes uses a Natural Language Processing text analysis system. (source: http://www.eastwestcoms.com/indexes.htm) | ||
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Latest revision as of 11:01, 27 October 2017
On this page, you can find different country brand rankings and how the information is obtained and analyzed. If there are any other rankings that you feel should be included here, please feel free to write about them in the 'discussion' section. Below you can find descriptions of the rankings included and underneath you can find the rankings for each of these from the past 2 years.
To find different city brand rankings, please go to the Rankings by City
To find out more information about the companies and individuals involved in these rankings, please go to the Experts page.
Contents
- 1 All Country Brand Rankings
- 2 Anholt – Gfk Roper Nation Brands Index Top 10
- 3 Anholt – The Good Country Index Top 10
- 4 Bloom Consulting – Country Brand Ranking Top 10
- 5 FutureBrand – Country Brand Index Top 10
- 6 FutureBrand – Country Brand Index Latin America Top 10
- 7 East West Communications – Global Index 200
- 8 Portland Communications – The Soft Power 30 Ranking
All Country Brand Rankings
Below is a table of country brand rankings from Simon Anholt, Bloom Consulting, FutureBrand and East West Communications. The information can be sorted by country name or the ranking. You can find past and current rankings for individual countries and any further comments that have been made about them by clicking on the individual country names.
Tourism | Position 2017 |
---|---|
1 | Spain |
2 | Italy |
3 | France |
4 | United Kingdom |
5 | Japan |
6 | Thailand |
7 | Germany |
8 | Australia |
9 | Mexico |
10 | Turkey |
FutureBrand – Country Brand Index Top 10
Position 2014 - 15 | |
---|---|
1 | Japan |
2 | Switzerland |
3 | Germany |
4 | Sweden |
5 | Canada |
6 | Norway |
7 | USA |
8 | Australia |
9 | Denmark |
10 | Austria |
FutureBrand – Country Brand Index Methodology
The methodology of FutureBrand consists of:
- Quantitative Research: FutureBrand collected quantitative data from 3600 frequent business and leisure travelers and opinion-formers in 18 countries around the world. FutureBrand examined their international experiences and global perspective to understand the situation in the world today and to provide more information for tourists and potential investors.
- Expert Opinions: FutureBrand gathered the opinions of experts in tourism, export, investment and public policy in different cities.
- Co-creative Insights: crowd-sourcing and an online and co-creative community.
Also, FutureBrand uses the proprietary Hierarchical Decision Model (HDM) to determine how key audiences (including residents, investors, tourists and foreign governments) relate to a country brand, from mere awareness to full advocacy. This model offers insights that help FutureBrand assess how well-developed a brand is, as well as key challenges that need to be addressed. The HDM allows for measurements of a country’s relative performance and progress year-to-year. The particular steps are presented below:
1. Awareness: Do key audiences know that the country exists? How top-of-mind is it?
2. Familiarity: How well do people know the country and its offerings?
3. Associations: What qualities come to mind when people think of the country? Here, we look at five association dimensions: Value System, Quality of Life, Good for Business, Heritage and Culture and Tourism.
4. Preference: How highly do audiences esteem the country? Does it resonate?
5. Consideration: Is the country considered for a visit? What about for investment or to acquire or consume its products?
6. Decision / Visitation: To what extent do people follow through and visit the country or establish a commercial relation?
7. Advocacy: Do visitors recommend the country to family, friends and colleagues?
FutureBrand – Country Brand Index Latin America Top 10
FutureBrand – Country Brand Index Latin America Methodology
In 2013, FutureBrand published a Country Brand Index for Latin America. The methodology used is the same as the usual FutureBrand Country Brand Index Methodology, consisting of quantitative research, expert opinions, co-creative insights and the HDM. The results can be seen in the table below.
East West Communications – Global Index 200
Position 2014 – 15 | |
---|---|
1 | Singapore |
2 | Malaysia |
3 | Kuwait |
4 | South Korea |
5 | Ireland |
6 | Canada |
7 | Hong Kong |
8 | Czech Republic |
9 | United Arab Emirates |
10 | Qatar |
East West Communications – The Global Index 200 Methodology
In 2008, East West Communications developed a Global Index based on perceptions: “How is your country viewed by others?”. This Global Index ranks 200 countries and territories and it establishes how they are described in major media. (source: http://www.eastwestcoms.com/global.htm)
The East West Nation Brand Perception Indexes uses a Natural Language Processing text analysis system. (source: http://www.eastwestcoms.com/indexes.htm)
Portland Communications – The Soft Power 30 Ranking
Portland Communications – The Soft Power 30 Ranking Methodology
In July 2015, Portland Communications launched the first “Soft Power” Ranking.
The Soft Power 30 Ranking is based on a composite index that analyses the strength of soft power assets at the disposal of countries. This new ranking is described as “the clearest picture to date” by Professor Joseph Nye, who developed the notion of soft power.
1. Government: measures the commitment to freedom, human rights, democracy and the quality of political institutions
2. Culture: represents the global reach and appeal of nation’s cultural outputs (pop-culture and high culture)
3. Education: establishes the level of human capital in a country, contribution to scholarship and attractiveness to international students
4. Engagement: the strength of a country’s diplomatic network, its contribution to global engagement and development.
5. Enterprise: values the attractiveness of a country’s economic model, business friendliness and capacity for innovation.
6. Digital: determines a country’s digital infrastructure and its capabilities in digital diplomacy
(source: http://softpower30.portland-communications.com/ranking)