Difference between revisions of "Research"
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|2013||Marcello Assandri||A branding perspective on the global challenges of the EU brand||Marcello Assandri||Educational Research||Article 1||Paper | |2013||Marcello Assandri||A branding perspective on the global challenges of the EU brand||Marcello Assandri||Educational Research||Article 1||Paper | ||
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Revision as of 16:29, 3 November 2017
Contents
Academic Papers
2011-present
Year | Author | Title | Organisation | Publisher | Volume | Page |
---|---|---|---|---|---|---|
2017 | Robert Govers; Nicholas Cull | Place Branding and Public Diplomacy | Palgrave MacMillan | - | 41254 | Paper |
2013 | Marcello Assandri | A branding perspective on the global challenges of the EU brand | Marcello Assandri | Educational Research | Article 1 | Paper |
2013 | Kinga Jentetics | The Creative Aspect of Country Branding - How Music Is Able to Influence the Country Image in Case of Hungary | Content 2 Connect | |||
2012 | Adebola Olakunle Igbekele, Talabi Felix Olajide and Lamidi Ishola Kamorudeen | Rebranding Nigeria: the role of advertising and public relations at correcting Nigeria image | Department of Mass Communication, Rufus Giwa Polytechnic, Owo, Nigeria | Educational Research | Vol 3 (5) | pp 424-428 |
2012 | Atorough Peter and Martin Andrew | The politics of destination marketing: Assessing stakeholder interaction choice orientations toward a DMO formation, using the Thomas-Kilmann Conflict Mode Instrument | Robert Gordon University, Aberdeen, UK | Journal of Place Management and Development | Vol. 5 Iss: 1 | 35 - 55 |
2012 | Bhat Sushma and Gaur Sanjaya S. | Managing diverse stakeholders in the context of destination marketing | School of Business, Faculty of Business and Law, Auckland University of Technology (AUT), Auckland, New Zealand | Worldwide Hospitality and Tourism Themes | Vol. 4 Iss: 2 | 185 - 202 |
2012 | Candace L White | Brands and national image: An exploration of inverse country-of-orgin effect | Place Branding and Public Diplomacy | Palgrave Journals | 8 | pp 110-118 |
2012 | Fan Ying and Akram Shahani | Country image of Pakistan: A preliminary study | University of Northampton | Forthcoming | ||
2012 | Fan Ying | Nation branding: State of the art and future outlooks | University of Northampton | the IPAM International Conference | 7 Feb. | Palacio Quintela, Lisbon |
2012 | Florian Zach | Partners and Innovation in American Destination Marketing Organizations | Temple University, Philadelphia, PA, USA | Journal of Travel Research Nov2012 | Vol. 51 Iss: 4 | pp 412-425 |
2012 | Iveson Kurt | Branded cities: outdoor advertising, urban governance, and the outdoor media landscape | School of Geosciences, University of Sydney, NSW, Australia | Antipode Jan2012 | Vol. 44 Iss: 1 | pp 151-174 |
2012 | Konecnik Ruzzier Maja | The importance of diverse stakeholders in place branding: The case of " I feel Slovenia " | Marketing Department, Faculty of Economics, University of Ljubljana, Slovenia | Anatolia: An International Journal of Tourism & Hospitality Research Apr2012, Vol. 23 Issue 1, p49-60 | Vol. 23 Iss: 1 | pp 49-60 |
2012 | Konecnik Ruzzier Maja and Petek Nusa | Country Brand I Feel Slovenia: first response from locals | University of Ljubljana, Faculty of Economics | Economic Research - Ekonomska istraživanja | Vol. 25 No. 2 | pp 465-484 |
2012 | Marandu Edward E., Amanze Donatus N. and Mtagulwa Tirubaza C. P. | Nation Branding: An Analysis of Botswana’s National Brand | University of Botswana | International Journal of Business Administration | Vol 3, No 2 | pp 17-27 |
2012 | Mupemhi Shepherd and Mupemhi Ronicah | Branding in Emerging Markets: Lessons for Zimbabwe | School of Business Leadership, Midlands State University & Dept. of Marketing Management, Midlands State University, Zimbabwe | IJMBS | Vol. 2 Iss: 1 | |
2012 | Olovsson Clara and Berendji Djannet | Umeå. Wants more.: A coordination perspective on how key stakeholders develop placebrand identity. | Umeå University | Zsuzsanna Vincze | 83 | |
2012 | Robert Govers | Brand Dubaiand its competitors in the Middle East: An image and reputation analysis | Place Branding and Public Diplomacy | Palgrave Journals | 8 | pp 48-57 |
2012 | Saad Suhana | Re-building the Concept of Nation Building in Malaysia | School of Social, Development & Environmental Studies, Faculty of Social Sciences & Humanities, The National University of Malaysia | Asian Social Science Apr2012 | Vol. 8 Iss: 4 | pp 115-123 |
2012 | Scaramanga Marinda | Talking about art(s): A theoretical framework clarifying the association between culture and place branding | Université de Toulon-Var, Toulon, France and University of Leicester, Leicester, UK | Journal of Place Management and Development | Vol. 5 Iss: 1 | 70 - 80 |
2012 | Williams Robert | Higher Education Institution branding as a component of country branding in Ghana: Renaming Kwame Nkrumah University of Science and Technology | 1 -- Business Administration and Economics, Saint Mary's College, Notre Dame, USA 2 -- School of Marketing, Tourism & Languages, Edinburgh Napier University, Edinburgh, UK | Journal of Marketing for Higher Education Jan-Jun2012 | Vol. 22 Iss: 1 | pp 71-81 |
2011 | Akotia Mathias, Ebow Spio Anthony, Frimpong Kwabena and Austin Nathan K. | Country branding: a developing economy perspective | Brand Ghana Office, Ashesi University College, Ghana Institute of Management and Public Administration and Morgan State University | International Journal of Business Strategy | Vol 11, No 2 | pp 123-131 |
2011 | Bulearca Marius and Bulearca Suzana | Romania branding campaign – an IMC perspective | Center for Industry and Services’ Economics, Romanian Academy, ROMANIA & Bournemouth University, UK | International Journal of Business, Management and Social Sciences | Vol. 2 No. 3 | pp 35-58 |
2011 | Cozmiuc Cornelia | City branding- just a compilation of marketable assets? | Alexandru Ioan Cuza University Romania | Economy Transdisciplinarity Cognition | Vol. 14, Issue 1/2011 | pp 428-436 |
2011 | Chen Chun-An, Lee Hsien-Li, Lee Ming-Huang and Yang Ya-Hui | How to develop Taiwan's tourism nation brand | African Journal of Business Management | Vol. 5(16) | pp 6764-6773 | |
2011 | Dinnie Keith | Nation branding and integrated marketing communications: an ASEAN perspective | T.C. Melewar, School of Management and Law, Center for Marketing Management, Zurich University of Applied Sciences, Winterthur, Switzerland | International Marketing Review | Vol. 27 Iss: 4 | 388 - 403 |
2011 | Fan Ying | Confucius as a nation brand for China | Brunel Business School | The first International Symposium of Corporate Heritage and Brand | 30 Nov. -2 Dec. | London |
2011 | Fan Ying | Confucius meets Mao: National symbols and nation image | Brunel Business School | 14th ICIG Symposium | 14-16 September | IE University, Segovia |
2011 | Fanning John | Branding and Begorrah: The Importance of Ireland’s Nation Brand Image | UCD Smurfit Business School | Irish Marketing Review | Vol 21 (1, 2) | pp. 23-31 |
2011 | Fetscherin Marc | The determinants and measurement of a country brand: the country brand strength index | Emerald | International Marketing Review | Vol. 27 Iss: 4 | 466 - 479 |
2011 | Gertner Rosane K. | Nation Brand Personality: Students’ Perceptions of Tourism and Study Abroad Destinations | College of Staten Island at The City University of New York. Business Department | International Review of Business Research Papers | Vol. 7 No. 6 | pp 115-127 |
2011 | Giovanardi Massimo | Producing and consuming the painter Raphael's birthplace | Department of Studies in Society, Politics and Institutions (DiSSPI) –“Carlo Bo”, University of Urbino, Urbino, Italy | Journal of Place Management and Development | Vol. 4 Iss: 1 | 53 - 66 |
2011 | Harrison-Walker L. Jean | STRATEGIC POSITIONING OF NATIONS AS BRANDS | The University of Houston-Clear Lake | Journal of International Business Research | Vol 10 (2) | pp. 135-147 |
2011 | Hazime Hanan | From city branding to e-brands in developing countries: An approach to Qatar and Abu Dhabi | Faculty of Economics, University of the Basque Country, Bilbao, Spain | African Journal of Business Management | Vol. 5 (12) | pp 4731-4745 |
2011 | Kambiz Heidarzadeh Hanzaee & Hamid Saeedi | A Model of Destination Branding For Isfahan City: Integrating the Concepts of the Branding and Destination Image | Department of Business Management
Science and Research Branch and Department of Business Management, Islamic Azad University, Tehran, Iran |
Interdisciplinary Journal of Research in Business | Vol. 1 Iss: 4 | pp 12-28 |
2011 | Kaneva Nadia | Nation Branding: Toward an Agenda for Critical Research | University of Denver | International Journal of Communication | 5 | 117-141 |
2011 | Kuusik Andres | Innovation in destination marketing | Faculty of Economics and Business Administration, University of Tartu,
Tartu, Estonia |
Baltic Journal of Management | Vol. 6 Iss: 3 | 378 - 399 |
2011 | Kwortnik Robert J. and Hawkes Ethan | Positioning a Place: Developing a Compelling Destination Brand | Cornell University, the School of Administration | Cornell Hospitality Report | 11 | 1-18 |
2011 | Lindgren Nikki and Lindgren Claes | Marketing’s Evolution as an Economic Development Strategy: a Washington County, Utah Case Study | University of Gävle | Stig Sörling | 152 | |
2011 | Lucarelli Andrea and Berg Per Olof | City branding: a state-of-the-art review of the research domain | School of Business, Stockholm University, Stockholm, Sweden | Journal of Place Management and Development | Vol. 4 Iss: 1 | 9 - 27 |
2011 | Mahnken Gerhard | Place identity beyond province and metropolis: Paths and perspectives in Germany's “capital region” Berlin-Brandenburg | Leibniz-Institute for Regional Development and Structural Planning, Erkner, Germany | Journal of Place Management and Development | Vol. 4 Iss: 1 | 67 - 79 |
2011 | Mugobo Virimai V. and Ukpere Wilfred I. | Is Country branding a panacea or poison? | Cape Peninsula University of Technology | African Journal of Business Management | Vol. 5(20) | 8248-8255 |
2011 | Neilson Leighann C. | John Murray Gibbon (1875-1952): The branding of a northern nation | Sprott School of Business, Carleton University, Ottawa, Ontario, Canada | CHARM 2011 | 2 | 1-18 |
2011 | Saraniemi Saila | From destination image building to identity-based branding | University of Oulu, Oulu, Finland | International Journal of Culture, Tourism and Hospitality Research | Vol. 5 Iss: 3 | 247 - 254 |
2011 | Sevin Efe and Salcigil White Gizem | Turkayfe.org: share your Türksperience | School of International Service, American University, Washington, DC, USA | Journal of Place Management and Development | Vol. 4 Iss: 1 | 80 - 92 |
2011 | Statia Elliot | An Integrative Model of Place Image: Exploring Relationships between Destination, Product, and Country Images | University of Guelph, Guelph, Ontario, Canada & Carleton University, Ottawa, Ontario, Canada & College of Hospitality and Tourism, at Sejong University, South Korea | Journal of Travel Research Sep2011 | Vol. 50 Iss: 5 | pp 520-534 |
2011 | Volcic Zala and Andrejevic Mark | Nation Branding in the Era of Commercial Nationalism | Centre for Critical and Cultural Studies, University of Queensland | International Journal of Communication | 5 | 598-618 |
2011 | Zenker Sebastian | How to catch a city? The concept and measurement of place brands | Institute of Marketing and Media, University of Hamburg, Hamburg, Germany | Journal of Place Management and Development | Vol. 4 Iss: 1 | 40 - 52 |
2010-2006
Year | Author | Title | Organisation | Publisher | Volume | Page |
---|---|---|---|---|---|---|
2010 | Álvarez Martinez Óscar | Branding Spain - Analyzing the organizations behind the image of Spain in Sweden | Gotland University | Department of Humanities and Social Sciences | pp 1-64 | |
2010 | Amran Harun, Abdul Wahid Bin Mohd Kassim, Oswald Aisat Igau, Sulaiman Tahajuddin & Abdullah Kaid Al-Swidi | Managing Local Brands in Facing Challenges of Globalization: Be a Local or Global Leader? | School of Business and Economics, University Malaysia Sabah, Malaysia &University Utara Malaysia | European Journal of Social Science | Vol. 17 Iss: 2 | pp 254-265 |
2010 | Fan Ying | Branding the nation: towards a better understanding | Brunel Business School | Place Branding and Public Diplomacy | 6(2) | 97-103 |
2010 | Fetscherin Marc | The determinants and measurement of a country brand: the country brand strength index | Crummer Graduate School of Business | International Marketing Review | 27(4) | 466-479 |
2010 | Fetscherin Marc and Marmier Pasca | Switzerland's nation branding initiative to foster science and technology, higher education and innovation: A case study | Crummer Graduate School of Business | Place Branding and Public Diplomacy | 6 | 58–67 |
2010 | Fujita Marketa and Dinnie Keith | The Nation Branding of the Czech Republic, Slovak Republic, Poland, and Hungary — Contrasting Approaches and Strategies | Business Temple University, Japan Campus | 2nd International Conference on Brand Management, IMT Ghaziabad, India, January 8-9 | ||
2010 | Heslop Louise A., Nadeau John, O'Reilly Norm | China and the Olympics: views of insiders and outsiders | Sprott School of Business, Carleton University, Ottawa, Canada | International Marketing Review | Vol. 27 Iss: 4 | 404 - 433 |
2010 | Lee Richard, Klobas Jane, Tezinde Tito and Murphy Jamie | The underlying social identities of a nation's brand | University of South Australia, Adelaide, Australia | International Marketing Review | Vol. 27 Iss: 4 | 450 - 465 |
2010 | Liljedahl Joel | Using place branding to attract tourists and residents to Swedish regions | Lulea University of Technology | Business Administration and Social Sciences / Industrial marketing and e-commerce | pp 1-31 | |
2010 | Machlouzarides Haris | The future of destination marketing: the case of Cyprus | Marketing Department, Cyprus Tourism Organization, Lefkosia, Cyprus | Journal of Hospitality and Tourism Technology | Vol. 1 Iss: 1 | 83 - 95 |
2010 | Pike Steven, Bianchi Constanza, Kerr Gayle and Patti Charles | Consumer-based brand equity for Australia as a long-haul tourism destination in an emerging market | Queensland University of Technology, Brisbane, Australia | International Marketing Review | Vol. 27 Iss: 4 | 434 - 449 |
2010 | Suzan Bakri Hassan, Mohamed Soliman Abdel Hamid & Hosny Al Bohairy | Perception of Destination Branding Measures: A Case Study of Alexandria Destination Marketing Organizations | Fayoum University, Egypt & Authority Office, Alexandria, Egypt | IJEMS - The International Journal of Mediterranean Study | Vol. 3 No. 2 | |
2009 | Akotia Mathias | Country Branding: Promoting Investment, Tourism and Exports through Country Communication Management and Social Engineering | CEO- Brand Ghana Office | |||
2009 | Damnjanovic Vesna, Kravic Milena and Abdul Razek Tarek | Tourism Branding Strategy of the Mediterranean Region | University of Belgrade, Serbia & EMUNI University, Slovenia | IJEMS - The International Journal of Mediterranean Study | Vol. 2 No. 1 | |
2009 | Dinnie Keith | Member State Perspectives on the ASEAN Region Brand | Temple University | 3rd International Conference on Destination Branding and Marketing | ||
2009 | Dinnie Keith | Leveraging Nation Brand Equity — Potential Strategies for Trinidad and Tobago | Business Temple University, Japan Campus | Magazine of Trinidad & Tobago Chamber of Industry and Commerce | Vol 9, No 4 | pp 12-14 |
2009 | Echeverri Lina Maria | La imagen pais: Como se aplica el marketing a una naciona? | Colegio de Estudios Superiores de Administración CESA | |||
2009 | Fujita Marketa and Dinnie Keith | The nation branding branding of the Czech Republic, Slovak Republic, Poland, and Hungary - Constrasting approaches and strategies | Temple University | International Conference of Brand Management | ||
2009 | Hospers Gert-Jan | Lynch, Urry and city marketing: Taking advantage of the city as a built and graphic image | Radboud University, University of Twente | Place Branding and Public Diplomacy | 5 | 226–233 |
2009 | Marat Erica | Nation Branding in Central Asia: A New Campaign to Present Ideas about the State and the Nation | Rout Edge, Taylor and Francis Group | Europe-Asia Studies | 61(7) | 1123-1136 |
2009 | Marcus Andersson | Building a visible and attractive region: identity, image, branding and transnational cooperation in the Baltic Sea Region | Tenderson, place branding consultancy in Sweden | Ellefors, A. and Hofrén, E. (eds), | 1-19 | |
2009 | Marzano Giuseppe and Scott Noel | Power in Destination Branding | Annals of Tourism Research | Elsevier Inc. | 36 | 247–267 |
2009 | Murphy Stephen A. | Examining The Validity Of The Country Brand Personality Construct | Sprott School of Business, Carleton University | ANZMAC | 1-9 | |
2009 | Pasquinelli Cecilia | Place Branding for endogenous development. The case study of Tuscany and the Arnovalley brand. | Sant’Anna School of Advanced Studies Pisa | Regional Studies Association International Conference “Understanding and Shaping Regions: Spatial, Social and Economic Futures” | ||
2009 | Repositioning the Korea Brand to a Global Audience: Challenges, Pitfalls, and Current Strategy | Business Temple University, Japan Campus | Korea Economic Intitute | Vol. 4 No.9 | 01 - 07 | |
2009 | Snaiderbaur Salvatore | "Made in Italy" in China. From Country of Origin to Country Concept Branding | Benedictine College School of Business | Icfai Journal of Brand Management | 6 | 63-74 |
2009 | Woo Yee F. | Nation branding: A case study of Singapore | University of Nevada, Las Vegas | Digital Scholarship UNLV | ||
2008 | Aronczyk Melissa | Living the Brand:Nationality, Globality and the Identity Strategies of Nation Branding Consultants | New York University | International Journal of Communication | 2 | 41-65 |
2008 | Athias Leonardo and Echegaray Fabián | Branding National Assets amidst Global Diversity: Differences and Similarities across Three Latin American Markets | Esomar Global Diversity Conference | |||
2008 | Chang Dae Ham and Jong Woo Jun | Cultural Factors Influencing Country Images: The Case of American College Students’ Attitudes toward South Korea | Missouri School of Journalism - University of Missouri & School of Journalism and Communication - Dankook University | Journal of Mass Communication at Francis Marion University | Vol. 2 No. 3 | |
2008 | Dagyte Ina and Zykas Aurelijus | Country Branding: Qualitatively New Shifts in Country Image Communication | Vytautas Magnus University | |||
2008 | Dinnie Keith | Japan's Nation Branding: Recent evolution and potential future paths | Business Temple University, Japan Campus | Journal of Current Japanese Affairs | Vol 16, No 3 | pp 52-65 |
2008 | Dinnie Keith | Nation Branding and Russia: Prospects and Pitfalls | Business Temple University, Japan Campus | Russian Journal of Communication | Vol 1, No 2 | pp 199-201 |
2008 | Fan Ying | Country of origin, branding strategy and internationalisation: the case of Chinese piano companies | Brunel Business School | Journal of Chinese Economic and Business Studies | 6(3) | 303-319 |
2008 | Fan Ying | Self perception and significant others: A conceptual framework for nation image | Brunel Business School | The Sixth Conference of Asia Academy of Management, Taipei | Dec. 14-16 | |
2008 | Fan Ying | Soft power: power of attraction or confusion? | Brunel Business School | Place Branding and Public Diplomacy | 4(2) | 147-158 |
2008 | Florek Magdalena and Insch Andrea | The Trademark protection of country brands: Insights from New Zealand | Emerald Group Publishing Limited | Journal of Place Management and Development | 1 | 292-306 |
2008 | Gridehoj Adam | Branding From Above: Generic Cultural Branding in Shetland and other Islands | University of Aberdeen, Scotland UK | Island Studies Journal | Vol 2, No 3 | pp. 175-198 |
2008 | Kobayashi Nobumi | Questioning the efficacy of nation branding: A case study of Britain through the BBC World Service in Japan | Department of Sociology, The Open University, UK | The Hague Journal of Diplomacy | ||
2008 | Konecnik Maja and Go Frank | Tourism destination brand identity: The case of Slovenia | Faculty of Economics, University of Ljubljana | Journal of Brand Management | Vol. 15 | pp 177-189 |
2008 | Saraniemi Saila and Ahonen Mari | Destination Branding from Corporate Branding Perspective | Department of Marketing, University of Oulu, Finland | Proceedings of the Conference on Corporate Communication 2008 | pp 435-448 | |
2008 | Schweiger Günter, Otter Thomas and Strebinger Andreas | The influence of country of origin and brand on product evaluation and the implications thereof for location decisions | Vienna University of Economics and Business Administration; Department of Advertising and Market Research at Wirtschaftsuniversität Wien | International Review of Business Research Papers | Vol. 4, 2 | pp 91-102 |
2008 | Sonya Hanna, Jennifer Rowley | An analysis of terminology use in place branding | Place Branding and Public Diplomacy | Palgrave Journals | 4 | pp 61-75 |
2008 | Simon Anholt | Place branding: Is it marketing, or isn’t it? | Place Branding and Public Diplomacy | Palgrave Journals | 4 | pp 1-6 |
2008 | Simonin Bernard L. | Nation Branding and Public Diplomacy: Challenges and Opportunities | University of Michigan | The Fletcher Forum of World Affairs | 32(3) | |
2008 | Szondi Gyorgy | Public Diplomacy and Nation Branding: Conceptual similarities and Differences | Netherlands Institute of International Relations ‘Clingendael’ | The Hague Journal of Diplomacy | ||
2008 | Van Ham Peter | Place Branding: The State of the Art | Netherlands Institute of International Relations “Clingendael” | The Annals of the American Academy of Political and Social Science | Vol 616 No 1 | |
2007 | Fan Ying | Soft power and nation branding | Brunel Business School | Academy of Marketing Branding Special Interest Group Conference | London | |
2007 | Jami A Fullerton, Alice Kendrick, Kara Chan, Matthew Hamilton, Gayle Kerr | Attitudes towards American brands and Brand America | Place Branding and Public Diplomacy | Palgrave Journals | 3 | pp 205-212 |
2007 | Karavatzis Mihalis | Cities and their brands: Lessons from corporate branding | University of Groningen, the Netherlands | Place Branding and Public Diplomacy | Vol. 5, No 1 | pp. 26–37 |
2007 | Krittinee Nuttavuthisit | Branding Thailand: Correcting the negative image of sex tourism | Place Branding and Public Diplomacy | Palgrave Journals | 3 | pp 21-30 |
2007 | Kemming Jan Dirk and Sandikci Özlem | Turkey ’ s EU accession as a question of nation brand image | Bilkent University, Faculty of Business Administration | Place Branding and Public Diplomacy | Vol. 3 | pp 31-41 |
2007 | Marazza Antonio | A country brand is more than just a logo: Eight golden rules for branding a destination | Landor Associates | Landor Associates | 1-6 | |
2007 | Pecotich Anthony | Global branding, country of origin and expertise | School of Economics and Commerce, Crawley, Australia | International Marketing Review | Vol. 24 Iss: 3 | 271 - 296 |
2007 | Philip C Zerrillo, Gregory Metz Thomas | Developing brands and emerging markets: An empirical application | Place Branding and Public Diplomacy | Palgrave Journals | 3 | pp 86-99 |
2007 | Rufaidah Popy | Branding the nation: Indonesia as a Brand | Department of Management and Business, Padjadjaran University, Indonesia | 1–16 | ||
2007 | Phillip C Zerrillo, Gregory Metz Thomas | Developing brands and emerging markets: An empirical application | Place Branding and Public Diplomacy | Palgrave Journals | 3 | pp 86-99 |
2007 | Szondi Gyorgy | The role and challenges of country branding in transition countries: The Central and Eastern European experience | Leeds Metropolian University | Place Branding and Public Diplomacy | 3(1) | 8-20 |
2007 | Teslik, Lee Hudson | Nation Branding Explained | Council on Foreign Relations | |||
2007 | Widler Janine | Nation Branding: With Pride against Prejudice | Place Branding and Public Diplomacy | Palgrave Journals | 3 | 144-150 |
2006 | Nation Branding and National Identity:Desperately Seeking Singapore | Institute of Policy development | ||||
2006 | Anholt Simon | Beyond the Nation Brand: The Role of Image and Identity in International Relations | U.K. Foreign Office Public Diplomacy Board | Anholt-GMI Nation Brands Index,” 2006 Q4 General Report | 2006 Q4 General Report | 6-12 |
2006 | Evalyne Wanjiru | Branding African countries: A prospect for the future | Place Branding | Vol.2 | pp. 84-95 | |
2006 | Fan Ying | Branding the nation: What is being branded? | Brunel Business School | Journal of Vacation Marketing | 12(1) | 5-14 |
2006 | Grundey Dainora, Toluba Bernardas and Brukiene Just | Country image as a marketing tool for fostering innovation and entrepreneurship | Kaunas Faculty of Humanities, Vilnius University | pp 25-42 | ||
2006 | Ooi Can-Seng | Tales From Two Countries: The Place Branding of Denmark and Singapore | Asia Research Centre Copenhagen Business School | Copenhagen Business School | pp 1-33 | |
2006 | Panasiuk Aleksander | Marketing concept of the brand in tourism | University of Szczecin | Ekonomika ir vadyba: aktualijos ir perspektyvos | Vol. 1 (6) | pp 130-134 |
2006 | Papp-Váry Árpád Ferenc | The marketing point of view: countries as brands | Budapest College of Communication Institute of Business and Economics | pp 1-10 | ||
2006 | Philippe Mihailovich | Brand Messages of Nation Branding: Viewed from Involvement Perspectives | ESLSCA Graduate School of Business, Paris | Place Branding, Palgrave Macmillan Ltd | 2 | 229–247 |
2006 | Philippe Mihailovich | Kinship branding: A concept of holism and evolution for the nation brand | School of Business, Paris | Place Branding | Vol 2, No 3 | pp 229-247 |
2006 | Rein Irving and Shields Ben | Place branding sports: Strategies for differentiating emerging, transitional, negatively viewed and newly industrialized nations | Northwestern University, USA | Place Branding and Public Diplomacy | Vol 3 | pp. 73-85 |
2005-2000
Year | Author | Title | Organisation | Publisher | Volume | Page |
---|---|---|---|---|---|---|
2005 | Branding the City through Culture and Entertainment | University of Groningen, the Netherlands | AESOP 2005, Vienna | |||
2005 | Anholt Simon | Three interlinking concepts: Intellectual Property, Nation Branding and Economic Development | Brand Management | WIPO International Seminar on Intellectual Property and Development, Geneva, Switzerland | pp 1-6 | |
2005 | Blain Carmen, Levy Stuart E. and Ritchie J. R. Brent | Destination Branding: Insights and Practices from Destination Management Organizations | Journal of Travel Research | Vol. 43 | pp 328-338 | |
2005 | Dzenovska Dace | Remaking the nation of Latvia: Anthropological perspectives on nation branding | University of California in Berkeley | Place Branding | 1(2) | 173-186 |
2005 | Fan Ying | Can a nation be marketed like products? | University of Lincoln | PKU Business Review | No. 9 | (In Chinese) |
2005 | Fan Ying | Branding the nation: What is being branded? | Brunel Business School, Brunel University | Journal of vacation Marketing | Vol. 12 No.1 | 5 - 14 |
2005 | Florek Magdalena | The country as a new challenge for Poland | University of Economics | Place Branding | 1(2) | 205-214 |
2005 | Gudjonsson Hlynur | Nation Branding | Icelandic | Place Branding | 1 | 283–298 |
2005 | Kavaratzis Mihalis | Place Branding: A Review of Trends and Conceptual Models | Westburn Publishers Ltd | Vol.5, No.4 | pp. 329-342 | |
2005 | Nworah Uche | Country Branding And The Nigeria Image Project As A Case Study | University of Greenwich | Journal of Global Politician | ||
2005 | Parkerson Brenda, Saunders John | City branding: Can goods and services branding models be used to brand cities? | Place Branding | Vol. 1 | pp. 242–264 | |
2005 | Pike Steven | Tourism Destination Branding Complexity | Journal of Product & Brand Management | Vol. 14(4) | pp 258-9 | |
2004 | Anholt Simon and Hildreth Jeremy | ‘Brand America: The mother of all brands’ | Brand Management | Henry Stuart Publications | 12 | 405–406 |
2004 | Caldwell Niall, Freire Joao R. | The differences between between the branding a country, a region and a city: Applying the Brand Box Model | London Metropolitan University | The Journal of Brand Management | 12(1) | 50-61 |
2004 | Clemens Roxanne, Babcock Bruce A. | Country of Origin as a Brand: The Case of New Zealand Lamb | Midwest Agribusiness Trade Research and Information Center, Iowa State University | MATRIC Briefing Paper 04-MBP 9 | 9 | 1-25 |
2004 | Dinnie Keith | Place Branding: Overview of an Emerging Literature | Business Temple University, Japan Campus | Place Branding | Vol 1, No 1 | pp 106-110 |
2004 | Fan Ying | Nation branding: Confusion and paradox | University of Lincoln | the proceedings of the 33rd EMAC Conference | 18-21 May | Murcia |
2004 | Kavaratzis Mihalis | From city marketing to city branding: Towards a theoretical framework for developing city brands | University of Groningen, the Netherlands | Place Branding, Henry Stewart Publications | Vol 1, No 2 | pp. 58 -73 |
2004 | Kavaratzis Mihalis and Ashworth G. J. | City Branding: An effective assertion of identity or a transitory marketing trick? | University of Groningen, the Netherlands | Tijdschrift voor Economische en Sociale Geografie | Vol. 96, No. 5 | pp. 506-514 |
2004 | Morriset Jacques and Andrews-Johnson Kelly | The effectiveness of promotion Agencies at attracting foreign Direct Investment | Foreign Investment Advisory Service | The International Bank for Reconstruction and Development/The World Bank | 3-104 | |
2004 | Papadopoulos Nicolas | Place branding: Evolution, meaning and implications | Eric Sprott School of Business | Place branding | 1(1) | 36-49 |
2004 | Pike Steven D. | Destination brand positioning slogans – towards the development of a set of accountability criteria | Faculty of Economics, University of Zagreb | Acta Turistica | 16(2) | pp 102-124 |
2003 | Carolien Gehrels, Ocker van Munster, Mark Pen, Maartje Prins, Jessie Thevenet | Choosing Amsterdam. Brand, concept and organisation of the city marketing | City of Amsterdam | City of Amsterdam | pp. 1-60 | |
2003 | Nigel J. Morgan, Annette Pritchard, Rachel Piggott | Destination branding and the role of the stakeholders: The case of New Zealand | Destination branding and the role of the stakeholders: The case of New Zealand | Vol. 9, No.3 | pp. 285-299 | |
2003 | Branding a Country | Interbrand | Interbrand | 1-4 | ||
2002 | Gilmore Fiona | A country — can it be repositioned? Spain — the success story of country branding | Springpoint | The Journal of Brand Management | 9 | 281-293 |
2002 | Hall Derek | Brand development, tourism and national identity: The re-imaging of former Yugoslavia | Scottish Agricultural College | Journal of Brand Management | 9(4) | 323-334 |
2002 | Kotler Philip and Gertner David | Country as brand, product, and beyond: A place marketing and brand management perspective | Kellogg Graduate School of Management, Northwestern University; Lubin School of Business | The Journal of Brand Management | 9 | 249–261 |
2002 | Lodge C. | Success and failure: The brand stories of two countries | Journal of Brand Management | Palgrave Journals | 9 | 372–384 |
2002 | Morgan Nigel J, Pritchard Annette and Piggott Rachel | New Zealand, 100% Pure. The creation of a powerful niche destination brand | The Welsh School of Hospitality, Tourism and Leisure | Journal of Brand Management | 9(4) | 335-354 |
2002 | Olins Wally | Branding the nation: the historical context | Wolff Olins | Journal of Brand Management | 9 | 241–248 |
2002 | Papadopoulos Nicolas; Heslop, Louise | Country equity and country branding: Problems and prospects | Eric Sprott School of Business | The Journal of Brand Management | 9 | 294–314 |
2002 | Supphellen M. and Nygaardsvik I. | Testing country brand slogans: Conceptual development and empirical illustration of a simple normative model | Norwegian School of Economics | The Journal of Brand Management | 9 | 385–395 |
2001 | Van Ham Peter | The rise of the brand state: The postmodern politics of image and reputation | Netherlands Institute of International Relations “Clingendael” | Foreign Affairs | Vol 80, No 5 | pp 2-6 |
2000 | O’Shaughnessy John and O’Shaughnessy Nicolas J. | Treating the nation as a brand: some neglected issues | Cambridge University, Columbia University | Journal of Macromarketing | 20(1) | 56-64 |
Degree Papers
2011 - present
Year | Author | Title | Organisation | Mentor | Pages |
---|---|---|---|---|---|
2012 | Balencourt Amélie, Curado Zafra Antonio, | City Marketing: How to promote a city?: The case of Umeå | Umeå University, Faculty of Social Sciences, Umeå School of Business and Economics (USBE) | Hultén Peter | 56 |
2012 | Berende Bart, Kredig Fabian | What’s in a Name?: A study on the success factors of brand naming in China | Jönköping University | Muellern, Tomas | 61 |
2012 | Cecilia Pasquinelli | Competition, Cooperation, Co-opetition. Widening the perspective on Place Branding. | Scuola Superiore Sant’Anna | Prof. Nicola Bellini | 166 |
2012 | Dumbraveanu Daniela | Place branding: a challenging process for romania | Bucharest University, | 10 | |
2012 | Elena Rudneva | City Branding as an Instrument of Urban Strategic Development in Russia and Finland (cases: Vyborg, Russia and Lappeenranta, Finland) | Bielefeld University, St. Petersburg State University, Centre for German and European Studies (CGES) | Dr. Elena Belokurova | 91 |
2012 | Klonova Anastasiia | The Role of Mega-events in Country Branding : Case Study on Brand of Ukraine before European Football Championship 2012 | Karlstad University | Pamment, James | 96 |
2012 | Lindblom Filip, Pettersson Rickard, Lorentz Erik | City Branding: As a marketing tool in an increased competitive environment | Jönköping University, Jönköping International Business School, JIBS, Business Administration | Bogic Dijana Doktorand | 70 |
2012 | Martinez Oscar Alvarez | Branding at Nation: The student and volunteers´ perceptions of image/identity in the Swedish student Nations | Gotland University | Dahl Matilda | 80 |
2012 | Martis Niklas | The World Heritage Coulisse: Identity, Branding and Visualisation in the city of Mantua | Gotland University, School of Culture, Energy and Environment | Legnér, Mattias | 57 |
2012 | Nash Meghan Elizabeth | Branding the Buaile: Using Ireland's Vernacular Architecture to Create a Global Tourism Brand | University of Cincinnati | John Hancock | 124 |
2012 | Ogundipe Samuel Johnson | A proposed Model for Country Branding : an experimental Application on Nigeria | Dalarna University | Elbe, Jorgen | 85 |
2012 | Owen Ashley | Destination USA: Marketing the United States as an International Travel Destination | University of Southern California | ||
2012 | Tove Eriksson | The English nation-brand and international recruitment from Finland | ARCADA | Peter Mildén | 67 |
2011 | Buckner Bonnie | The comparative identity of Nations: image of Nations as an assessment tool of national identity | Fielding Graduate University | 159 | |
2011 | Choi Suh Hee | Conceptualizing tourism image and nation image: An integrated relational-behavioral model | Purdue University | Liping A Cai | 335 |
2011 | Cretu Ionela | Destination image and destination branding in transition countries: the Romanian tourism branding campaign "Explore the Carpathian garden" | University of York | 117 | |
2011 | Azar Emil, Hedvall Robin, Larsson Markus | What is Swedishness?: - a qualitative research from the customer- and organisational perspective | Jönköping University | Hartmann, Benjamin | 47 |
2011 | Franceschetti Nadia | Place marketing and place making: Toronto, tourism, and the fractured gaze | Queen's University, Toronto | 90 | |
2011 | Gutzmer Alexander | New media urbanism : how brand-driven city building is virtualising the actual of space | Goldsmiths College(University of London) | ||
2011 | Hansen Trine, Iverse Betina | Bestseller Canada: Bestseller's Entry to the canadian market | Aarhus University. Business and Social Science | 70 | |
2011 | Hellberg Linnéa | Country Branding in a Chinese Context: Using a Swedish Example | Lunds Universitet, Sweden | Carl-Johan Asplund | 65 |
2011 | Johansson Stenberg Lisa | Time to re-think?: A brand new approach on brand identity, Minor Field Study of the Philippines | Linnaeus University, Sweden | Sandell, Michaela | 80 |
2011 | Kulshreshtha Shobhit | Destination branding: Improving tourist perception of UK | Leeds University, Leeds | Dr. Des Thwaites | 68 |
2011 | MacDonald Katherine | Expression and Emotion: Cultural Diplomacy and Nation Branding in New Zealand | Victoria University of Wellington, New Zealand | Dr David Capie | 82 |
2011 | Melkumyan Mariam | Development of a logo assessment matrix in response to challenges in designing graphic identity for country tourism branding campaigns | Iowa State University | Lisa Fontaine | 91 |
2011 | Nguyen Viet Hung, Wang Zhuochuan | Practice of Online Marketing with Social Media in Tourism Destination Marketing: The Case Study of VisitSweden, Sweden | Södertörn University College | Anders Steene | 64 |
2011 | Prieto Larraín María Cristina | Branding the Chilean nation : socio-cultural change, national identity and international image | Leiden University, Netherlands | P. Silva | |
2011 | Rungø Lars | Destination Branding:A comparative analysis of London’s and Liverpool’s visitors’ guides for 2011 | Aarhus University, Denmark | Mariette Ulbæk | 87 |
2011 | Sonnleitner Katharina | Destination image and its effects on marketing and branding a tourist destination: A case study about the Austrian National Tourist Office - with a focus on the market Sweden | Södertörn University College | Steene, Anders | 100 |
2011 | Yang Fan | Faking China, Faked in China: Nation Branding, Counterfeit Culture, and the Post-socialist State in Globalization | George Mason University, Virginia | Smith, Paul | 386 |
2011 | Yang Fang | Movies' impact on place images and visitation interest: a product placement perspective | Michigan State University | 178 |
2010 - 2006
Year | Author | Title | Organisation | Mentor | Pages |
---|---|---|---|---|---|
2010 | Agyeman - Duah Racheal Pokuah | Nation branding as a tool for the increase of foreign direct investment | Ashesi University College | Dr. Esi Ansah | 63 |
2010 | Algayerova Olga | Establishment of Public Diplomacy In Slovakia : An Effective New Approach | University of Malta | 110 | |
2010 | Alvarez Martinez Oscar | Branding Spain : analyzing the organizations behind the image of Spain in Sweden | Gotland University, Sweden | Dahl Matilda | 80 |
2010 | Alzadjali Badar | Nation Brand In Oman: Studying Stakeholders’ Views On “Branding Oman’’ | De Montfort University | 138 | |
2010 | Björner Emma | Nation branding at world expositions. Sweden’s brand architecture at Expo 2010. | Stockholms Universitet, Sweden | Per Olof Berg | 34 |
2010 | Hansen Matthew, Lee Yen Wiee | City Branding: The effects of hosting sporting events: An empirical study of Singapore | Jönköping University | Clas Wahlbin | 34 |
2010 | Hermann Anna-Marie Barbara | Competitive identity management- symbolic capital promotion and accumulation by public- policy based mental- mapping (CIM-S.C.P&A): Nation branding and public diplomacy in Sweden | Universitat Wien, Austria | 319 | |
2010 | Hermann Anna-Marie Barbara | Nation Branding and Diplomacy in Sweden | University of Vienna | Dr. Sven Hakon Rossel | 319 |
2010 | Kidane Getu Kebede | Branding Ethiopia: Opportunities and Challenges | University of South Africa | JH VISSER | 42 |
2010 | Kobayashi Nobumi | Questioning the efficacy of nation branding: A case study of Britain through the BBC World Service in Japan | The Open University, UK | 39 | |
2010 | Liljedahl Joel | Using place branding to attract tourists and residents to Swedish regions | Lulea University of Technology | 31 | |
2010 | McCoy Janelle | Ecotourism: A Strategic Campaign for Tourism in Finland | University of Kansas | 113 | |
2010 | Murai Yasuko | Brand South Africa and the Discursive Construction of South African national identity | London School of Economics, UK | 35 | |
2010 | Potipan Pavinee, Worrawutteerakul Nantaphorn | A study of the Korean wave in order to be a lesson to Thailand for establishing a Thai wave | Malardalen University | Tobias Eltebrandt | 71 |
2010 | Shore Nueriel | Brand Israel: An analyses of nation branding concepts as they relate to the state of Israel | University of Southern California | 87 | |
2010 | Skinner Heather | Conceptualising the relationship betwen nationhood, national and clutural identity, and place branding | University of Glamorgan | ||
2010 | Srisutto Sawaros | Country Branding, Consumption Values, and Purchase Decision Confidence: A Case Study of Tourists to Thailand | Lincoln University, UK | Dr David Cohen, Dr Rick Fraser | 223 |
2010 | Trinidad Angela Anne | From Sweden with Love: Swedish Indie Music and the Nation Branding of Sweden | University of Gottingen | Dr. Karin Hoff | 77 |
2010 | Van Meer Laura | COMMUNICATING DESTINATION BRAND PERSONALITY | NHTV University of Applied Sciences | 77 | |
2010 | Van Haaren Lisa Margarita | Defining the Country Branding of Curacao:A comparison between the Dutch and US Target Market | Tilburg University | Dr. A.M van Gool | 45 |
2010 | Yoon Jiyoung | A conceptual model for city branding based on semiotis | Brunel University | ||
2009 | Al-Arrayed Lamya J. | Bahrain's bigger picture : a contextualized brand image for tourism | The University of Strathclyde | ||
2009 | Aronczyk Melissa | Branding the nation: Mediating space, value, and identity in the context of global culture | New York University | Aurora Wallace; Craig Calhoun; Richard Sennett | 317 |
2009 | Benjamin Manasoe | Branding a Region: the next step for the Regional Tourism Organization of Southern Africa | Stellenbosch University | CH Maasdorp | 142 |
2009 | Chatterjee Sumana | An economic analysis of FDI in India | University of Baroda | P.R. Joshi | 261 |
2009 | Duborija Marco and Mlivic Aida | A Long Forgotten Jewel : Branding and Imaging of a destination | University of Kalmar, Sweden | Wessblad, Hans | 75 |
2009 | Fan Ying | BRANDING THE NATION: TOWARDS A BETTER UNDERSTANDING | Brunel University | 11 | |
2009 | First Ivana | Brand Meaning and its Creation in a Cross-Cultural Context | University of St. Gallen | Prof. Dr. Torsten Tomczak | 199 |
2009 | Lee Kyung Mi | Nation branding and sustainable competitiveness of nations | University of Twente, Netherlands | Prof. Dr. H. Brinksma | 232 |
2009 | Manasoe Benjamin | Branding a Region: Branding a Region:the next step for the Regional Tourism Organization of Southern Africa | Stellenbosch University | CH Maasdorp | 142 |
2009 | Qin Sun | An analytical model of the determinants and outcomes of nation branding | University of North Texas | Audhesh K. Paswan; Margie A. Tieslau | 116 |
2009 | Saraniemi Saila | Destination branding in a country context. A Case study of Finland in the British Market | University of Joensuu | Professor Ph.D. Raija Koppula | 92 |
2009 | Winter Carolin | Branding Finland on the internet: Images and stereotypes in Finland's Tourism Marketing | University of Jyväskylä | 122 | |
2009 | Woo Yee F. | Nation branding: A case study of Singapore | University of Nevada, Las Vegas | Dr. Billy Bai | 71 |
2009 | Xiaoyan Lu | A contemporay Brand China : an investigation into the development of Brand China in the context of global socio-political and cultural influences in the 21st century | University of Southampton | ||
2008 | Bitterman Albert (Alex) | Brandtopia: A Critical Consideration of the Evolution and Future of Place Branding | State University of New York at Buffalo | 319 | |
2008 | Choi Jungmin | Place Branding Strategies for Alvesta Municipality | Växjö Universitet, Sweden | Jesper Persson | |
2008 | Hassman Rommey | The Islael Brand Nation Marketing under Constant Conflict | Telaviv University | 86 | |
2008 | Moilanen Teemu | Network brand management:Study of competencies of place branding ski destinations | HELSINKI SCHOOL OF ECONOMICS | 233 | |
2008 | Prucpairojkul Piyada | Thailand’s Nation Branding: A study of Thai nation-brand equity and capabilities | Mälardalen University, Sweden | Tobias Eltebrandt | 103 |
2008 | Sohail Aamir, Shahzad Kashif, Ahmad Din Ishtiaq | The Role of corporate social responsibility to create positive positioning in the branding of a country and particular to Pakistan | Blekinge Institute of Technology School of Management | Prof. Ian Robson | 90 |
2008 | Soo Mei Wan | Country branding and residency choice | University of Malaya | 66 | |
2008 | Svedberg Jenny and Gustafson Johanna | Sail or not to sail?: How to use a ship as an event marketing tool to promote a country | University of Kalmar, Sweden | Timlon, Joachim | 78 |
2008 | Szondi Gyorgy | Public Dyplomacy and Nation Branding: Conceptual Similarities and Differencies | Netherlands Institute of International relations "Clingendael" | 42 | |
2008 | Uhrenholt Hannah | Destination Branding of NYC - Crating a Destination Brand Identity | Aalborg Universitet | Line Schmeltz Glob | 103 |
2007 | Abyareh Reza | Tourism Attracction and their influence on handicraft employment in Isfahan | Lulea University of Technology | Peter Dieke and Ali Sanayei | 74 |
2007 | Bryan Innes | International Product Differentiation Through a Country Brand: An Economic Analysis of National Branding as a Marketing Strategy for Agricultural Products | University of Saskatchewan, Saskatoon, Canada | Prof. William A. Kerr, Prof. Jill E. Hobbs | 36 |
2007 | Ferreira Gail | Consumer Perceptions of Global Branding and Iconization | University of Phoenix, Phoenix | Dr. David Hall | |
2007 | Kaneva Nadia | Re-imagining nation as brand: Globalization and national identity in post-communist Bulgaria. | University of Colorado at Boulder | ||
2007 | Marshalls Maurice Ndalahwa | Country image and its effects in promoting a tourist destination | Blekinge institute of technology, Sweden | Dr. Anders Hederstierna | 96 |
2007 | Nömm Heidi Marie | The Image of Sweden : A Study of the Swedish Embassy’s : Nation Branding and Public Diplomacy in Germany | Uppsala universitet, Sweden | ||
2007 | Outhavong Sounthaly | Branding "nation brand" | The University of Texas at Austin | Burns, Neal M. | 151 |
2007 | Papp-Váry Árpád Ferenc | The role and effects of country branding: Country image in the enlarged european union | University of west Hungary, Hungary | Dr. hab. László Józsa CSc | |
2007 | Rizvanovic Aida | Destination Image and Branding : tourism between war and peace | Aalborg Universitet | Peter Allingham | 83 |
2007 | Spaans Emiel | Can countries be branded just like a products? | Universiteit van Amsterdam | Piet Verhoeven | 93 |
2007 | Undén Charlotta | Multinational Corporations and Spillovers in Vietnam - Adding Corporate Social Responsibility | University of Lund | Yves Bourdet | 46 |
2007 | Yeo Pei Chen | The effects of country branding on citizenship choice | |||
2006 | Hemström Oskar, Luu Joakim, Unenge Ulrik | Attracting Chinese Tourism: How Sweden can gain a larger share of the Chinese outbound tourism | Jönköping University | Anderson Helén | 79 |
2006 | Kangasmäki Heini | How Important Is an Image? : Dutch Travel Agencies' Perception of Sweden as a Travel Destination | Karlstads universitet, Sweden | Koskelainen, Maja | |
2006 | Santana Adriana Campelo | Place brand: lessons from New Zealand brand. | Universidade Federal da Bahia, Brazil | Claudio Guimarães Cardoso; Paulo Henrique de Almeida; Elaine Figueira Norberto Silva | |
2006 | Wahlqvist Stina, Larsson Therese | Brand New City: A Place marketing study on Jönköping | Jönköping University | Karl-Erik Gustafsson | 79 |
2005 | Salcedo y Bandiwan Lea-Grace | The impact of local tourism to boost local enconomy in the city of Baguio | Saint Louis University | 329 |
2005 - 2001
Year | Author | Title | Organisation | Mentor | Pages |
---|---|---|---|---|---|
2005 | Day Gordon Jonathon | Branding Nations as Tourism Destinations in the USA | James Cook University | 369 | |
2005 | Kavaratzis Mihalis | Branding the City through Culture and Entertainment | University of Groningen | 7 | |
2005 | Sibonokuhle Gumpo | Branding a country : the case of Zimbabwe | University of South Africa | Mr. Hennie Visser | 126 |
2005 | Winfield-Pfefferkorn Julia | The branding of cities, exploring City Branding and the Importance of brand image | Graduate School of Syracuse Univeristy | 146 | |
2004 | Chen Yen-yang | The Strategy of Country Branding- A Case Study of Country of Origin Images and Destination Images on Taiwan and New Zealand | National Sun Yat-Sen University, Taiwan | ||
2004 | Eugene Song Kim | The Meanings of the Global Brand: A perspective from the Korean consumers | University of Hawaii | Dr Dana L. Alden | 185 |
2004 | Georgescu Anamaria and Botescu Andrei | Branding National Identity | Lund University, Sweden | Jan-Olof Nilsson | 79 |
2003 | Fakuda Osamu | Is Japan able to become an attractive country? Nation Branding in Tourism | Oxford Brookes University, UK | 110 | |
2003 | Rainisto Seppo K | Success factors of Place Marketing: A Study of Place Marketing Practices in Northern Europe and the United States | Helsinki University of Technology | Henrikki Tikkanen, Professor of Marketing | 271 |
2001 | Lapp Axel | Berlin Biennale 2 - A biennale or a brand | Humboldt University Berlin |