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Academic Papers


Year Author Title Organisation Publisher Volume Page
2017 Zenker, S., Braun, E., and Petersen, S. Branding the destination versus the place: The effects of brand complexity and identification for residents and visitors. Tourism Management 58 15-27
2017 Robert Govers; Nicholas Cull Place Branding and Public Diplomacy Palgrave MacMillan Palgrave MacMillan 41254 Paper
2014 Zenker, S. and Rütter, N. Is satisfaction the key? The role of citizen satisfaction, place attachment and place brand attitude on positive citizenship behavior Cities 38(June) 11-17
2013 Marcello Assandri A branding perspective on the global challenges of the EU brand Marcello Assandri Educational Research Article 1 Paper
2013 Kinga Jentetics The Creative Aspect of Country Branding - How Music Is Able to Influence the Country Image in Case of Hungary Content 2 Connect
2012 Adebola Olakunle Igbekele, Talabi Felix Olajide and Lamidi Ishola Kamorudeen Rebranding Nigeria: the role of advertising and public relations at correcting Nigeria image Department of Mass Communication, Rufus Giwa Polytechnic, Owo, Nigeria Educational Research Vol 3 (5) pp 424-428
2012 Atorough Peter and Martin Andrew The politics of destination marketing: Assessing stakeholder interaction choice orientations toward a DMO formation, using the Thomas-Kilmann Conflict Mode Instrument Robert Gordon University, Aberdeen, UK Journal of Place Management and Development Vol. 5 Iss: 1 35 - 55
2012 Bhat Sushma and Gaur Sanjaya S. Managing diverse stakeholders in the context of destination marketing School of Business, Faculty of Business and Law, Auckland University of Technology (AUT), Auckland, New Zealand Worldwide Hospitality and Tourism Themes Vol. 4 Iss: 2 185 - 202
2012 Candace L White Brands and national image: An exploration of inverse country-of-orgin effect Place Branding and Public Diplomacy Palgrave Journals 8 pp 110-118
2012 Fan Ying and Akram Shahani Country image of Pakistan: A preliminary study University of Northampton Forthcoming
2012 Fan Ying Nation branding: State of the art and future outlooks University of Northampton the IPAM International Conference 7 Feb. Palacio Quintela, Lisbon
2012 Florian Zach Partners and Innovation in American Destination Marketing Organizations Temple University, Philadelphia, PA, USA Journal of Travel Research Nov2012 Vol. 51 Iss: 4 pp 412-425
2012 Iveson Kurt Branded cities: outdoor advertising, urban governance, and the outdoor media landscape School of Geosciences, University of Sydney, NSW, Australia Antipode Jan2012 Vol. 44 Iss: 1 pp 151-174
2012 Konecnik Ruzzier Maja The importance of diverse stakeholders in place branding: The case of " I feel Slovenia " Marketing Department, Faculty of Economics, University of Ljubljana, Slovenia Anatolia: An International Journal of Tourism & Hospitality Research Apr2012, Vol. 23 Issue 1, p49-60 Vol. 23 Iss: 1 pp 49-60
2012 Konecnik Ruzzier Maja and Petek Nusa Country Brand I Feel Slovenia: first response from locals University of Ljubljana, Faculty of Economics Economic Research - Ekonomska istraživanja Vol. 25 No. 2 pp 465-484
2012 Marandu Edward E., Amanze Donatus N. and Mtagulwa Tirubaza C. P. Nation Branding: An Analysis of Botswana’s National Brand University of Botswana International Journal of Business Administration Vol 3, No 2 pp 17-27
2012 Mupemhi Shepherd and Mupemhi Ronicah Branding in Emerging Markets: Lessons for Zimbabwe School of Business Leadership, Midlands State University & Dept. of Marketing Management, Midlands State University, Zimbabwe IJMBS Vol. 2 Iss: 1
2012 Olovsson Clara and Berendji Djannet Umeå. Wants more.: A coordination perspective on how key stakeholders develop placebrand identity. Umeå University Zsuzsanna Vincze 83
2012 Robert Govers Brand Dubaiand its competitors in the Middle East: An image and reputation analysis Place Branding and Public Diplomacy Palgrave Journals 8 pp 48-57
2012 Saad Suhana Re-building the Concept of Nation Building in Malaysia School of Social, Development & Environmental Studies, Faculty of Social Sciences & Humanities, The National University of Malaysia Asian Social Science Apr2012 Vol. 8 Iss: 4 pp 115-123
2012 Scaramanga Marinda Talking about art(s): A theoretical framework clarifying the association between culture and place branding Université de Toulon-Var, Toulon, France and University of Leicester, Leicester, UK Journal of Place Management and Development Vol. 5 Iss: 1 70 - 80
2012 Williams Robert Higher Education Institution branding as a component of country branding in Ghana: Renaming Kwame Nkrumah University of Science and Technology 1 -- Business Administration and Economics, Saint Mary's College, Notre Dame, USA 2 -- School of Marketing, Tourism & Languages, Edinburgh Napier University, Edinburgh, UK Journal of Marketing for Higher Education Jan-Jun2012 Vol. 22 Iss: 1 pp 71-81
2011 Akotia Mathias, Ebow Spio Anthony, Frimpong Kwabena and Austin Nathan K. Country branding: a developing economy perspective Brand Ghana Office, Ashesi University College, Ghana Institute of Management and Public Administration and Morgan State University International Journal of Business Strategy Vol 11, No 2 pp 123-131
2011 Bulearca Marius and Bulearca Suzana Romania branding campaign – an IMC perspective Center for Industry and Services’ Economics, Romanian Academy, ROMANIA & Bournemouth University, UK International Journal of Business, Management and Social Sciences Vol. 2 No. 3 pp 35-58
2011 Cozmiuc Cornelia City branding- just a compilation of marketable assets? Alexandru Ioan Cuza University Romania Economy Transdisciplinarity Cognition Vol. 14, Issue 1/2011 pp 428-436
2011 Chen Chun-An, Lee Hsien-Li, Lee Ming-Huang and Yang Ya-Hui How to develop Taiwan's tourism nation brand African Journal of Business Management Vol. 5(16) pp 6764-6773
2011 Dinnie Keith Nation branding and integrated marketing communications: an ASEAN perspective T.C. Melewar, School of Management and Law, Center for Marketing Management, Zurich University of Applied Sciences, Winterthur, Switzerland International Marketing Review Vol. 27 Iss: 4 388 - 403
2011 Fan Ying Confucius as a nation brand for China Brunel Business School The first International Symposium of Corporate Heritage and Brand 30 Nov. -2 Dec. London
2011 Fan Ying Confucius meets Mao: National symbols and nation image Brunel Business School 14th ICIG Symposium 14-16 September IE University, Segovia
2011 Fanning John Branding and Begorrah: The Importance of Ireland’s Nation Brand Image UCD Smurfit Business School Irish Marketing Review Vol 21 (1, 2) pp. 23-31
2011 Fetscherin Marc The determinants and measurement of a country brand: the country brand strength index Emerald International Marketing Review Vol. 27 Iss: 4 466 - 479
2011 Gertner Rosane K. Nation Brand Personality: Students’ Perceptions of Tourism and Study Abroad Destinations College of Staten Island at The City University of New York. Business Department International Review of Business Research Papers Vol. 7 No. 6 pp 115-127
2011 Giovanardi Massimo Producing and consuming the painter Raphael's birthplace Department of Studies in Society, Politics and Institutions (DiSSPI) –“Carlo Bo”, University of Urbino, Urbino, Italy Journal of Place Management and Development Vol. 4 Iss: 1 53 - 66
2011 Harrison-Walker L. Jean STRATEGIC POSITIONING OF NATIONS AS BRANDS The University of Houston-Clear Lake Journal of International Business Research Vol 10 (2) pp. 135-147
2011 Hazime Hanan From city branding to e-brands in developing countries: An approach to Qatar and Abu Dhabi Faculty of Economics, University of the Basque Country, Bilbao, Spain African Journal of Business Management Vol. 5 (12) pp 4731-4745
2011 Kambiz Heidarzadeh Hanzaee & Hamid Saeedi A Model of Destination Branding For Isfahan City: Integrating the Concepts of the Branding and Destination Image Department of Business Management

Science and Research Branch and Department of Business Management, Islamic Azad University, Tehran, Iran

Interdisciplinary Journal of Research in Business Vol. 1 Iss: 4 pp 12-28
2011 Kaneva Nadia Nation Branding: Toward an Agenda for Critical Research University of Denver International Journal of Communication 5 117-141
2011 Kuusik Andres Innovation in destination marketing Faculty of Economics and Business Administration, University of Tartu,

Tartu, Estonia

Baltic Journal of Management Vol. 6 Iss: 3 378 - 399
2011 Kwortnik Robert J. and Hawkes Ethan Positioning a Place: Developing a Compelling Destination Brand Cornell University, the School of Administration Cornell Hospitality Report 11 1-18
2011 Lindgren Nikki and Lindgren Claes Marketing’s Evolution as an Economic Development Strategy: a Washington County, Utah Case Study University of Gävle Stig Sörling 152
2011 Lucarelli Andrea and Berg Per Olof City branding: a state-of-the-art review of the research domain School of Business, Stockholm University, Stockholm, Sweden Journal of Place Management and Development Vol. 4 Iss: 1 9 - 27
2011 Mahnken Gerhard Place identity beyond province and metropolis: Paths and perspectives in Germany's “capital region” Berlin-Brandenburg Leibniz-Institute for Regional Development and Structural Planning, Erkner, Germany Journal of Place Management and Development Vol. 4 Iss: 1 67 - 79
2011 Mugobo Virimai V. and Ukpere Wilfred I. Is Country branding a panacea or poison? Cape Peninsula University of Technology African Journal of Business Management Vol. 5(20) 8248-8255
2011 Neilson Leighann C. John Murray Gibbon (1875-1952): The branding of a northern nation Sprott School of Business, Carleton University, Ottawa, Ontario, Canada CHARM 2011 2 1-18
2011 Saraniemi Saila From destination image building to identity-based branding University of Oulu, Oulu, Finland International Journal of Culture, Tourism and Hospitality Research Vol. 5 Iss: 3 247 - 254
2011 Sevin Efe and Salcigil White Gizem share your Türksperience School of International Service, American University, Washington, DC, USA Journal of Place Management and Development Vol. 4 Iss: 1 80 - 92
2011 Statia Elliot An Integrative Model of Place Image: Exploring Relationships between Destination, Product, and Country Images University of Guelph, Guelph, Ontario, Canada & Carleton University, Ottawa, Ontario, Canada & College of Hospitality and Tourism, at Sejong University, South Korea Journal of Travel Research Sep2011 Vol. 50 Iss: 5 pp 520-534
2011 Volcic Zala and Andrejevic Mark Nation Branding in the Era of Commercial Nationalism Centre for Critical and Cultural Studies, University of Queensland International Journal of Communication 5 598-618
2011 Zenker Sebastian How to catch a city? The concept and measurement of place brands Institute of Marketing and Media, University of Hamburg, Hamburg, Germany Journal of Place Management and Development Vol. 4 Iss: 1 40 - 52


Year Author Title Organisation Publisher Volume Page
2010 Álvarez Martinez Óscar Branding Spain - Analyzing the organizations behind the image of Spain in Sweden Gotland University Department of Humanities and Social Sciences pp 1-64
2010 Amran Harun, Abdul Wahid Bin Mohd Kassim, Oswald Aisat Igau, Sulaiman Tahajuddin & Abdullah Kaid Al-Swidi Managing Local Brands in Facing Challenges of Globalization: Be a Local or Global Leader? School of Business and Economics, University Malaysia Sabah, Malaysia &University Utara Malaysia European Journal of Social Science Vol. 17 Iss: 2 pp 254-265
2010 Fan Ying Branding the nation: towards a better understanding Brunel Business School Place Branding and Public Diplomacy 6(2) 97-103
2010 Fetscherin Marc The determinants and measurement of a country brand: the country brand strength index Crummer Graduate School of Business International Marketing Review 27(4) 466-479
2010 Fetscherin Marc and Marmier Pasca Switzerland's nation branding initiative to foster science and technology, higher education and innovation: A case study Crummer Graduate School of Business Place Branding and Public Diplomacy 6 58–67
2010 Fujita Marketa and Dinnie Keith The Nation Branding of the Czech Republic, Slovak Republic, Poland, and Hungary — Contrasting Approaches and Strategies Business Temple University, Japan Campus 2nd International Conference on Brand Management, IMT Ghaziabad, India, January 8-9
2010 Heslop Louise A., Nadeau John, O'Reilly Norm China and the Olympics: views of insiders and outsiders Sprott School of Business, Carleton University, Ottawa, Canada International Marketing Review Vol. 27 Iss: 4 404 - 433
2010 Lee Richard, Klobas Jane, Tezinde Tito and Murphy Jamie The underlying social identities of a nation's brand University of South Australia, Adelaide, Australia International Marketing Review Vol. 27 Iss: 4 450 - 465
2010 Liljedahl Joel Using place branding to attract tourists and residents to Swedish regions Lulea University of Technology Business Administration and Social Sciences / Industrial marketing and e-commerce pp 1-31
2010 Machlouzarides Haris The future of destination marketing: the case of Cyprus Marketing Department, Cyprus Tourism Organization, Lefkosia, Cyprus Journal of Hospitality and Tourism Technology Vol. 1 Iss: 1 83 - 95
2010 Pike Steven, Bianchi Constanza, Kerr Gayle and Patti Charles Consumer-based brand equity for Australia as a long-haul tourism destination in an emerging market Queensland University of Technology, Brisbane, Australia International Marketing Review Vol. 27 Iss: 4 434 - 449
2010 Suzan Bakri Hassan, Mohamed Soliman Abdel Hamid & Hosny Al Bohairy Perception of Destination Branding Measures: A Case Study of Alexandria Destination Marketing Organizations Fayoum University, Egypt & Authority Office, Alexandria, Egypt IJEMS - The International Journal of Mediterranean Study Vol. 3 No. 2
2009 Akotia Mathias Country Branding: Promoting Investment, Tourism and Exports through Country Communication Management and Social Engineering CEO- Brand Ghana Office
2009 Damnjanovic Vesna, Kravic Milena and Abdul Razek Tarek Tourism Branding Strategy of the Mediterranean Region University of Belgrade, Serbia & EMUNI University, Slovenia IJEMS - The International Journal of Mediterranean Study Vol. 2 No. 1
2009 Dinnie Keith Member State Perspectives on the ASEAN Region Brand Temple University 3rd International Conference on Destination Branding and Marketing
2009 Dinnie Keith Leveraging Nation Brand Equity — Potential Strategies for Trinidad and Tobago Business Temple University, Japan Campus Magazine of Trinidad & Tobago Chamber of Industry and Commerce Vol 9, No 4 pp 12-14
2009 Echeverri Lina Maria La imagen pais: Como se aplica el marketing a una naciona? Colegio de Estudios Superiores de Administración CESA
2009 Fujita Marketa and Dinnie Keith The nation branding branding of the Czech Republic, Slovak Republic, Poland, and Hungary - Constrasting approaches and strategies Temple University International Conference of Brand Management
2009 Hospers Gert-Jan Lynch, Urry and city marketing: Taking advantage of the city as a built and graphic image Radboud University, University of Twente Place Branding and Public Diplomacy 5 226–233
2009 Marat Erica Nation Branding in Central Asia: A New Campaign to Present Ideas about the State and the Nation Rout Edge, Taylor and Francis Group Europe-Asia Studies 61(7) 1123-1136
2009 Marcus Andersson Building a visible and attractive region: identity, image, branding and transnational cooperation in the Baltic Sea Region Tenderson, place branding consultancy in Sweden Ellefors, A. and Hofrén, E. (eds), 1-19
2009 Marzano Giuseppe and Scott Noel Power in Destination Branding Annals of Tourism Research Elsevier Inc. 36 247–267
2009 Murphy Stephen A. Examining The Validity Of The Country Brand Personality Construct Sprott School of Business, Carleton University ANZMAC 1-9
2009 Pasquinelli Cecilia Place Branding for endogenous development. The case study of Tuscany and the Arnovalley brand. Sant’Anna School of Advanced Studies Pisa Regional Studies Association International Conference “Understanding and Shaping Regions: Spatial, Social and Economic Futures”
2009 Repositioning the Korea Brand to a Global Audience: Challenges, Pitfalls, and Current Strategy Business Temple University, Japan Campus Korea Economic Intitute Vol. 4 No.9 01 - 07
2009 Snaiderbaur Salvatore "Made in Italy" in China. From Country of Origin to Country Concept Branding Benedictine College School of Business Icfai Journal of Brand Management 6 63-74
2009 Woo Yee F. Nation branding: A case study of Singapore University of Nevada, Las Vegas Digital Scholarship UNLV
2008 Aronczyk Melissa Living the Brand:Nationality, Globality and the Identity Strategies of Nation Branding Consultants New York University International Journal of Communication 2 41-65
2008 Athias Leonardo and Echegaray Fabián Branding National Assets amidst Global Diversity: Differences and Similarities across Three Latin American Markets Esomar Global Diversity Conference
2008 Chang Dae Ham and Jong Woo Jun Cultural Factors Influencing Country Images: The Case of American College Students’ Attitudes toward South Korea Missouri School of Journalism - University of Missouri & School of Journalism and Communication - Dankook University Journal of Mass Communication at Francis Marion University Vol. 2 No. 3
2008 Dagyte Ina and Zykas Aurelijus Country Branding: Qualitatively New Shifts in Country Image Communication Vytautas Magnus University
2008 Dinnie Keith Japan's Nation Branding: Recent evolution and potential future paths Business Temple University, Japan Campus Journal of Current Japanese Affairs Vol 16, No 3 pp 52-65
2008 Dinnie Keith Nation Branding and Russia: Prospects and Pitfalls Business Temple University, Japan Campus Russian Journal of Communication Vol 1, No 2 pp 199-201
2008 Fan Ying Country of origin, branding strategy and internationalisation: the case of Chinese piano companies Brunel Business School Journal of Chinese Economic and Business Studies 6(3) 303-319
2008 Fan Ying Self perception and significant others: A conceptual framework for nation image Brunel Business School The Sixth Conference of Asia Academy of Management, Taipei Dec. 14-16
2008 Fan Ying Soft power: power of attraction or confusion? Brunel Business School Place Branding and Public Diplomacy 4(2) 147-158
2008 Florek Magdalena and Insch Andrea The Trademark protection of country brands: Insights from New Zealand Emerald Group Publishing Limited Journal of Place Management and Development 1 292-306
2008 Gridehoj Adam Branding From Above: Generic Cultural Branding in Shetland and other Islands University of Aberdeen, Scotland UK Island Studies Journal Vol 2, No 3 pp. 175-198
2008 Kobayashi Nobumi Questioning the efficacy of nation branding: A case study of Britain through the BBC World Service in Japan Department of Sociology, The Open University, UK The Hague Journal of Diplomacy
2008 Konecnik Maja and Go Frank Tourism destination brand identity: The case of Slovenia Faculty of Economics, University of Ljubljana Journal of Brand Management Vol. 15 pp 177-189
2008 Saraniemi Saila and Ahonen Mari Destination Branding from Corporate Branding Perspective Department of Marketing, University of Oulu, Finland Proceedings of the Conference on Corporate Communication 2008 pp 435-448
2008 Schweiger Günter, Otter Thomas and Strebinger Andreas The influence of country of origin and brand on product evaluation and the implications thereof for location decisions Vienna University of Economics and Business Administration; Department of Advertising and Market Research at Wirtschaftsuniversität Wien International Review of Business Research Papers Vol. 4, 2 pp 91-102
2008 Sonya Hanna, Jennifer Rowley An analysis of terminology use in place branding Place Branding and Public Diplomacy Palgrave Journals 4 pp 61-75
2008 Simon Anholt Place branding: Is it marketing, or isn’t it? Place Branding and Public Diplomacy Palgrave Journals 4 pp 1-6
2008 Simonin Bernard L. Nation Branding and Public Diplomacy: Challenges and Opportunities University of Michigan The Fletcher Forum of World Affairs 32(3)
2008 Szondi Gyorgy Public Diplomacy and Nation Branding: Conceptual similarities and Differences Netherlands Institute of International Relations ‘Clingendael’ The Hague Journal of Diplomacy
2008 Van Ham Peter Place Branding: The State of the Art Netherlands Institute of International Relations “Clingendael” The Annals of the American Academy of Political and Social Science Vol 616 No 1
2007 Fan Ying Soft power and nation branding Brunel Business School Academy of Marketing Branding Special Interest Group Conference London
2007 Jami A Fullerton, Alice Kendrick, Kara Chan, Matthew Hamilton, Gayle Kerr Attitudes towards American brands and Brand America Place Branding and Public Diplomacy Palgrave Journals 3 pp 205-212
2007 Karavatzis Mihalis Cities and their brands: Lessons from corporate branding University of Groningen, the Netherlands Place Branding and Public Diplomacy Vol. 5, No 1 pp. 26–37
2007 Krittinee Nuttavuthisit Branding Thailand: Correcting the negative image of sex tourism Place Branding and Public Diplomacy Palgrave Journals 3 pp 21-30
2007 Kemming Jan Dirk and Sandikci Özlem Turkey ’ s EU accession as a question of nation brand image Bilkent University, Faculty of Business Administration Place Branding and Public Diplomacy Vol. 3 pp 31-41
2007 Marazza Antonio A country brand is more than just a logo: Eight golden rules for branding a destination Landor Associates Landor Associates 1-6
2007 Pecotich Anthony Global branding, country of origin and expertise School of Economics and Commerce, Crawley, Australia International Marketing Review Vol. 24 Iss: 3 271 - 296
2007 Philip C Zerrillo, Gregory Metz Thomas Developing brands and emerging markets: An empirical application Place Branding and Public Diplomacy Palgrave Journals 3 pp 86-99
2007 Rufaidah Popy Branding the nation: Indonesia as a Brand Department of Management and Business, Padjadjaran University, Indonesia 1–16
2007 Phillip C Zerrillo, Gregory Metz Thomas Developing brands and emerging markets: An empirical application Place Branding and Public Diplomacy Palgrave Journals 3 pp 86-99
2007 Szondi Gyorgy The role and challenges of country branding in transition countries: The Central and Eastern European experience Leeds Metropolian University Place Branding and Public Diplomacy 3(1) 8-20
2007 Teslik, Lee Hudson Nation Branding Explained Council on Foreign Relations
2007 Widler Janine Nation Branding: With Pride against Prejudice Place Branding and Public Diplomacy Palgrave Journals 3 144-150
2006 Nation Branding and National Identity:Desperately Seeking Singapore Institute of Policy development
2006 Anholt Simon Beyond the Nation Brand: The Role of Image and Identity in International Relations U.K. Foreign Office Public Diplomacy Board Anholt-GMI Nation Brands Index,” 2006 Q4 General Report 2006 Q4 General Report 6-12
2006 Evalyne Wanjiru Branding African countries: A prospect for the future Place Branding Vol.2 pp. 84-95
2006 Fan Ying Branding the nation: What is being branded? Brunel Business School Journal of Vacation Marketing 12(1) 5-14
2006 Grundey Dainora, Toluba Bernardas and Brukiene Just Country image as a marketing tool for fostering innovation and entrepreneurship Kaunas Faculty of Humanities, Vilnius University pp 25-42
2006 Ooi Can-Seng Tales From Two Countries: The Place Branding of Denmark and Singapore Asia Research Centre Copenhagen Business School Copenhagen Business School pp 1-33
2006 Panasiuk Aleksander Marketing concept of the brand in tourism University of Szczecin Ekonomika ir vadyba: aktualijos ir perspektyvos Vol. 1 (6) pp 130-134
2006 Papp-Váry Árpád Ferenc The marketing point of view: countries as brands Budapest College of Communication Institute of Business and Economics pp 1-10
2006 Philippe Mihailovich Brand Messages of Nation Branding: Viewed from Involvement Perspectives ESLSCA Graduate School of Business, Paris Place Branding, Palgrave Macmillan Ltd 2 229–247
2006 Philippe Mihailovich Kinship branding: A concept of holism and evolution for the nation brand School of Business, Paris Place Branding Vol 2, No 3 pp 229-247
2006 Rein Irving and Shields Ben Place branding sports: Strategies for differentiating emerging, transitional, negatively viewed and newly industrialized nations Northwestern University, USA Place Branding and Public Diplomacy Vol 3 pp. 73-85


Year Author Title Organisation Publisher Volume Page
2005 Branding the City through Culture and Entertainment University of Groningen, the Netherlands AESOP 2005, Vienna
2005 Anholt Simon Three interlinking concepts: Intellectual Property, Nation Branding and Economic Development Brand Management WIPO International Seminar on Intellectual Property and Development, Geneva, Switzerland pp 1-6
2005 Blain Carmen, Levy Stuart E. and Ritchie J. R. Brent Destination Branding: Insights and Practices from Destination Management Organizations Journal of Travel Research Vol. 43 pp 328-338
2005 Dzenovska Dace Remaking the nation of Latvia: Anthropological perspectives on nation branding University of California in Berkeley Place Branding 1(2) 173-186
2005 Fan Ying Can a nation be marketed like products? University of Lincoln PKU Business Review No. 9 (In Chinese)
2005 Fan Ying Branding the nation: What is being branded? Brunel Business School, Brunel University Journal of vacation Marketing Vol. 12 No.1 5 - 14
2005 Florek Magdalena The country as a new challenge for Poland University of Economics Place Branding 1(2) 205-214
2005 Gudjonsson Hlynur Nation Branding Icelandic Place Branding 1 283–298
2005 Kavaratzis Mihalis Place Branding: A Review of Trends and Conceptual Models Westburn Publishers Ltd Vol.5, No.4 pp. 329-342
2005 Nworah Uche Country Branding And The Nigeria Image Project As A Case Study University of Greenwich Journal of Global Politician
2005 Parkerson Brenda, Saunders John City branding: Can goods and services branding models be used to brand cities? Place Branding Vol. 1 pp. 242–264
2005 Pike Steven Tourism Destination Branding Complexity Journal of Product & Brand Management Vol. 14(4) pp 258-9
2004 Anholt Simon and Hildreth Jeremy ‘Brand America: The mother of all brands’ Brand Management Henry Stuart Publications 12 405–406
2004 Caldwell Niall, Freire Joao R. The differences between between the branding a country, a region and a city: Applying the Brand Box Model London Metropolitan University The Journal of Brand Management 12(1) 50-61
2004 Clemens Roxanne, Babcock Bruce A. Country of Origin as a Brand: The Case of New Zealand Lamb Midwest Agribusiness Trade Research and Information Center, Iowa State University MATRIC Briefing Paper 04-MBP 9 9 1-25
2004 Dinnie Keith Place Branding: Overview of an Emerging Literature Business Temple University, Japan Campus Place Branding Vol 1, No 1 pp 106-110
2004 Fan Ying Nation branding: Confusion and paradox University of Lincoln the proceedings of the 33rd EMAC Conference 18-21 May Murcia
2004 Kavaratzis Mihalis From city marketing to city branding: Towards a theoretical framework for developing city brands University of Groningen, the Netherlands Place Branding, Henry Stewart Publications Vol 1, No 2 pp. 58 -73
2004 Kavaratzis Mihalis and Ashworth G. J. City Branding: An effective assertion of identity or a transitory marketing trick? University of Groningen, the Netherlands Tijdschrift voor Economische en Sociale Geografie Vol. 96, No. 5 pp. 506-514
2004 Morriset Jacques and Andrews-Johnson Kelly The effectiveness of promotion Agencies at attracting foreign Direct Investment Foreign Investment Advisory Service The International Bank for Reconstruction and Development/The World Bank 3-104
2004 Papadopoulos Nicolas Place branding: Evolution, meaning and implications Eric Sprott School of Business Place branding 1(1) 36-49
2004 Pike Steven D. Destination brand positioning slogans – towards the development of a set of accountability criteria Faculty of Economics, University of Zagreb Acta Turistica 16(2) pp 102-124
2003 Carolien Gehrels, Ocker van Munster, Mark Pen, Maartje Prins, Jessie Thevenet Choosing Amsterdam. Brand, concept and organisation of the city marketing City of Amsterdam City of Amsterdam pp. 1-60
2003 Nigel J. Morgan, Annette Pritchard, Rachel Piggott Destination branding and the role of the stakeholders: The case of New Zealand Destination branding and the role of the stakeholders: The case of New Zealand Vol. 9, No.3 pp. 285-299
2003 Branding a Country Interbrand Interbrand 1-4
2002 Gilmore Fiona A country — can it be repositioned? Spain — the success story of country branding Springpoint The Journal of Brand Management 9 281-293
2002 Hall Derek Brand development, tourism and national identity: The re-imaging of former Yugoslavia Scottish Agricultural College Journal of Brand Management 9(4) 323-334
2002 Kotler Philip and Gertner David Country as brand, product, and beyond: A place marketing and brand management perspective Kellogg Graduate School of Management, Northwestern University; Lubin School of Business The Journal of Brand Management 9 249–261
2002 Lodge C. Success and failure: The brand stories of two countries Journal of Brand Management Palgrave Journals 9 372–384
2002 Morgan Nigel J, Pritchard Annette and Piggott Rachel New Zealand, 100% Pure. The creation of a powerful niche destination brand The Welsh School of Hospitality, Tourism and Leisure Journal of Brand Management 9(4) 335-354
2002 Olins Wally Branding the nation: the historical context Wolff Olins Journal of Brand Management 9 241–248
2002 Papadopoulos Nicolas; Heslop, Louise Country equity and country branding: Problems and prospects Eric Sprott School of Business The Journal of Brand Management 9 294–314
2002 Supphellen M. and Nygaardsvik I. Testing country brand slogans: Conceptual development and empirical illustration of a simple normative model Norwegian School of Economics The Journal of Brand Management 9 385–395
2001 Van Ham Peter The rise of the brand state: The postmodern politics of image and reputation Netherlands Institute of International Relations “Clingendael” Foreign Affairs Vol 80, No 5 pp 2-6
2000 O’Shaughnessy John and O’Shaughnessy Nicolas J. Treating the nation as a brand: some neglected issues Cambridge University, Columbia University Journal of Macromarketing 20(1) 56-64

Degree Papers

2011 - present

Year Author Title Organisation Mentor Pages
2012 Balencourt Amélie, Curado Zafra Antonio, City Marketing: How to promote a city?: The case of Umeå Umeå University, Faculty of Social Sciences, Umeå School of Business and Economics (USBE) Hultén Peter 56
2012 Berende Bart, Kredig Fabian What’s in a Name?: A study on the success factors of brand naming in China Jönköping University Muellern, Tomas 61
2012 Cecilia Pasquinelli Competition, Cooperation, Co-opetition. Widening the perspective on Place Branding. Scuola Superiore Sant’Anna Prof. Nicola Bellini 166
2012 Dumbraveanu Daniela Place branding: a challenging process for romania Bucharest University, 10
2012 Elena Rudneva City Branding as an Instrument of Urban Strategic Development in Russia and Finland (cases: Vyborg, Russia and Lappeenranta, Finland) Bielefeld University, St. Petersburg State University, Centre for German and European Studies (CGES) Dr. Elena Belokurova 91
2012 Klonova Anastasiia The Role of Mega-events in Country Branding : Case Study on Brand of Ukraine before European Football Championship 2012 Karlstad University Pamment, James 96
2012 Lindblom Filip, Pettersson Rickard, Lorentz Erik City Branding: As a marketing tool in an increased competitive environment Jönköping University, Jönköping International Business School, JIBS, Business Administration Bogic Dijana Doktorand 70
2012 Martinez Oscar Alvarez Branding at Nation: The student and volunteers´ perceptions of image/identity in the Swedish student Nations Gotland University Dahl Matilda 80
2012 Martis Niklas The World Heritage Coulisse: Identity, Branding and Visualisation in the city of Mantua Gotland University, School of Culture, Energy and Environment Legnér, Mattias 57
2012 Nash Meghan Elizabeth Branding the Buaile: Using Ireland's Vernacular Architecture to Create a Global Tourism Brand University of Cincinnati John Hancock 124
2012 Ogundipe Samuel Johnson A proposed Model for Country Branding : an experimental Application on Nigeria Dalarna University Elbe, Jorgen 85
2012 Owen Ashley Destination USA: Marketing the United States as an International Travel Destination University of Southern California
2012 Tove Eriksson The English nation-brand and international recruitment from Finland ARCADA Peter Mildén 67
2011 Buckner Bonnie The comparative identity of Nations: image of Nations as an assessment tool of national identity Fielding Graduate University 159
2011 Choi Suh Hee Conceptualizing tourism image and nation image: An integrated relational-behavioral model Purdue University Liping A Cai 335
2011 Cretu Ionela Destination image and destination branding in transition countries: the Romanian tourism branding campaign "Explore the Carpathian garden" University of York 117
2011 Azar Emil, Hedvall Robin, Larsson Markus What is Swedishness?: - a qualitative research from the customer- and organisational perspective Jönköping University Hartmann, Benjamin 47
2011 Franceschetti Nadia Place marketing and place making: Toronto, tourism, and the fractured gaze Queen's University, Toronto 90
2011 Gutzmer Alexander New media urbanism : how brand-driven city building is virtualising the actual of space Goldsmiths College(University of London)
2011 Hansen Trine, Iverse Betina Bestseller Canada: Bestseller's Entry to the canadian market Aarhus University. Business and Social Science 70
2011 Hellberg Linnéa Country Branding in a Chinese Context: Using a Swedish Example Lunds Universitet, Sweden Carl-Johan Asplund 65
2011 Johansson Stenberg Lisa Time to re-think?: A brand new approach on brand identity, Minor Field Study of the Philippines Linnaeus University, Sweden Sandell, Michaela 80
2011 Kulshreshtha Shobhit Destination branding: Improving tourist perception of UK Leeds University, Leeds Dr. Des Thwaites 68
2011 MacDonald Katherine Expression and Emotion: Cultural Diplomacy and Nation Branding in New Zealand Victoria University of Wellington, New Zealand Dr David Capie 82
2011 Melkumyan Mariam Development of a logo assessment matrix in response to challenges in designing graphic identity for country tourism branding campaigns Iowa State University Lisa Fontaine 91
2011 Nguyen Viet Hung, Wang Zhuochuan Practice of Online Marketing with Social Media in Tourism Destination Marketing: The Case Study of VisitSweden, Sweden Södertörn University College Anders Steene 64
2011 Prieto Larraín María Cristina Branding the Chilean nation : socio-cultural change, national identity and international image Leiden University, Netherlands P. Silva
2011 Rungø Lars Destination Branding:A comparative analysis of London’s and Liverpool’s visitors’ guides for 2011 Aarhus University, Denmark Mariette Ulbæk 87
2011 Sonnleitner Katharina Destination image and its effects on marketing and branding a tourist destination: A case study about the Austrian National Tourist Office - with a focus on the market Sweden Södertörn University College Steene, Anders 100
2011 Yang Fan Faking China, Faked in China: Nation Branding, Counterfeit Culture, and the Post-socialist State in Globalization George Mason University, Virginia Smith, Paul 386
2011 Yang Fang Movies' impact on place images and visitation interest: a product placement perspective Michigan State University 178

2010 - 2006

Year Author Title Organisation Mentor Pages
2010 Agyeman - Duah Racheal Pokuah Nation branding as a tool for the increase of foreign direct investment Ashesi University College Dr. Esi Ansah 63
2010 Algayerova Olga Establishment of Public Diplomacy In Slovakia : An Effective New Approach University of Malta 110
2010 Alvarez Martinez Oscar Branding Spain : analyzing the organizations behind the image of Spain in Sweden Gotland University, Sweden Dahl Matilda 80
2010 Alzadjali Badar Nation Brand In Oman: Studying Stakeholders’ Views On “Branding Oman’’ De Montfort University 138
2010 Björner Emma Nation branding at world expositions. Sweden’s brand architecture at Expo 2010. Stockholms Universitet, Sweden Per Olof Berg 34
2010 Hansen Matthew, Lee Yen Wiee City Branding: The effects of hosting sporting events: An empirical study of Singapore Jönköping University Clas Wahlbin 34
2010 Hermann Anna-Marie Barbara Competitive identity management- symbolic capital promotion and accumulation by public- policy based mental- mapping (CIM-S.C.P&A): Nation branding and public diplomacy in Sweden Universitat Wien, Austria 319
2010 Hermann Anna-Marie Barbara Nation Branding and Diplomacy in Sweden University of Vienna Dr. Sven Hakon Rossel 319
2010 Kidane Getu Kebede Branding Ethiopia: Opportunities and Challenges University of South Africa JH VISSER 42
2010 Kobayashi Nobumi Questioning the efficacy of nation branding: A case study of Britain through the BBC World Service in Japan The Open University, UK 39
2010 Liljedahl Joel Using place branding to attract tourists and residents to Swedish regions Lulea University of Technology 31
2010 McCoy Janelle Ecotourism: A Strategic Campaign for Tourism in Finland University of Kansas 113
2010 Murai Yasuko Brand South Africa and the Discursive Construction of South African national identity London School of Economics, UK 35
2010 Potipan Pavinee, Worrawutteerakul Nantaphorn A study of the Korean wave in order to be a lesson to Thailand for establishing a Thai wave Malardalen University Tobias Eltebrandt 71
2010 Shore Nueriel Brand Israel: An analyses of nation branding concepts as they relate to the state of Israel University of Southern California 87
2010 Skinner Heather Conceptualising the relationship betwen nationhood, national and clutural identity, and place branding University of Glamorgan
2010 Srisutto Sawaros Country Branding, Consumption Values, and Purchase Decision Confidence: A Case Study of Tourists to Thailand Lincoln University, UK Dr David Cohen, Dr Rick Fraser 223
2010 Trinidad Angela Anne From Sweden with Love: Swedish Indie Music and the Nation Branding of Sweden University of Gottingen Dr. Karin Hoff 77
2010 Van Meer Laura COMMUNICATING DESTINATION BRAND PERSONALITY NHTV University of Applied Sciences 77
2010 Van Haaren Lisa Margarita Defining the Country Branding of Curacao:A comparison between the Dutch and US Target Market Tilburg University Dr. A.M van Gool 45
2010 Yoon Jiyoung A conceptual model for city branding based on semiotis Brunel University
2009 Al-Arrayed Lamya J. Bahrain's bigger picture : a contextualized brand image for tourism The University of Strathclyde
2009 Aronczyk Melissa Branding the nation: Mediating space, value, and identity in the context of global culture New York University Aurora Wallace; Craig Calhoun; Richard Sennett 317
2009 Benjamin Manasoe Branding a Region: the next step for the Regional Tourism Organization of Southern Africa Stellenbosch University CH Maasdorp 142
2009 Chatterjee Sumana An economic analysis of FDI in India University of Baroda P.R. Joshi 261
2009 Duborija Marco and Mlivic Aida A Long Forgotten Jewel : Branding and Imaging of a destination University of Kalmar, Sweden Wessblad, Hans 75
2009 First Ivana Brand Meaning and its Creation in a Cross-Cultural Context University of St. Gallen Prof. Dr. Torsten Tomczak 199
2009 Lee Kyung Mi Nation branding and sustainable competitiveness of nations University of Twente, Netherlands Prof. Dr. H. Brinksma 232
2009 Manasoe Benjamin Branding a Region: Branding a Region:the next step for the Regional Tourism Organization of Southern Africa Stellenbosch University CH Maasdorp 142
2009 Qin Sun An analytical model of the determinants and outcomes of nation branding University of North Texas Audhesh K. Paswan; Margie A. Tieslau 116
2009 Saraniemi Saila Destination branding in a country context. A Case study of Finland in the British Market University of Joensuu Professor Ph.D. Raija Koppula 92
2009 Winter Carolin Branding Finland on the internet: Images and stereotypes in Finland's Tourism Marketing University of Jyväskylä 122
2009 Woo Yee F. Nation branding: A case study of Singapore University of Nevada, Las Vegas Dr. Billy Bai 71
2009 Xiaoyan Lu A contemporay Brand China : an investigation into the development of Brand China in the context of global socio-political and cultural influences in the 21st century University of Southampton
2008 Bitterman Albert (Alex) Brandtopia: A Critical Consideration of the Evolution and Future of Place Branding State University of New York at Buffalo 319
2008 Choi Jungmin Place Branding Strategies for Alvesta Municipality Växjö Universitet, Sweden Jesper Persson
2008 Hassman Rommey The Islael Brand Nation Marketing under Constant Conflict Telaviv University 86
2008 Moilanen Teemu Network brand management:Study of competencies of place branding ski destinations HELSINKI SCHOOL OF ECONOMICS 233
2008 Prucpairojkul Piyada Thailand’s Nation Branding: A study of Thai nation-brand equity and capabilities Mälardalen University, Sweden Tobias Eltebrandt 103
2008 Sohail Aamir, Shahzad Kashif, Ahmad Din Ishtiaq The Role of corporate social responsibility to create positive positioning in the branding of a country and particular to Pakistan Blekinge Institute of Technology School of Management Prof. Ian Robson 90
2008 Soo Mei Wan Country branding and residency choice University of Malaya 66
2008 Svedberg Jenny and Gustafson Johanna Sail or not to sail?: How to use a ship as an event marketing tool to promote a country University of Kalmar, Sweden Timlon, Joachim 78
2008 Szondi Gyorgy Public Dyplomacy and Nation Branding: Conceptual Similarities and Differencies Netherlands Institute of International relations "Clingendael" 42
2008 Uhrenholt Hannah Destination Branding of NYC - Crating a Destination Brand Identity Aalborg Universitet Line Schmeltz Glob 103
2007 Abyareh Reza Tourism Attracction and their influence on handicraft employment in Isfahan Lulea University of Technology Peter Dieke and Ali Sanayei 74
2007 Bryan Innes International Product Differentiation Through a Country Brand: An Economic Analysis of National Branding as a Marketing Strategy for Agricultural Products University of Saskatchewan, Saskatoon, Canada Prof. William A. Kerr, Prof. Jill E. Hobbs 36
2007 Ferreira Gail Consumer Perceptions of Global Branding and Iconization University of Phoenix, Phoenix Dr. David Hall
2007 Kaneva Nadia Re-imagining nation as brand: Globalization and national identity in post-communist Bulgaria. University of Colorado at Boulder
2007 Marshalls Maurice Ndalahwa Country image and its effects in promoting a tourist destination Blekinge institute of technology, Sweden Dr. Anders Hederstierna 96
2007 Nömm Heidi Marie The Image of Sweden : A Study of the Swedish Embassy’s : Nation Branding and Public Diplomacy in Germany Uppsala universitet, Sweden
2007 Outhavong Sounthaly Branding "nation brand" The University of Texas at Austin Burns, Neal M. 151
2007 Papp-Váry Árpád Ferenc The role and effects of country branding: Country image in the enlarged european union University of west Hungary, Hungary Dr. hab. László Józsa CSc
2007 Rizvanovic Aida Destination Image and Branding : tourism between war and peace Aalborg Universitet Peter Allingham 83
2007 Spaans Emiel Can countries be branded just like a products? Universiteit van Amsterdam Piet Verhoeven 93
2007 Undén Charlotta Multinational Corporations and Spillovers in Vietnam - Adding Corporate Social Responsibility University of Lund Yves Bourdet 46
2007 Yeo Pei Chen The effects of country branding on citizenship choice
2006 Hemström Oskar, Luu Joakim, Unenge Ulrik Attracting Chinese Tourism: How Sweden can gain a larger share of the Chinese outbound tourism Jönköping University Anderson Helén 79
2006 Kangasmäki Heini How Important Is an Image? : Dutch Travel Agencies' Perception of Sweden as a Travel Destination Karlstads universitet, Sweden Koskelainen, Maja
2006 Santana Adriana Campelo Place brand: lessons from New Zealand brand. Universidade Federal da Bahia, Brazil Claudio Guimarães Cardoso; Paulo Henrique de Almeida; Elaine Figueira Norberto Silva
2006 Wahlqvist Stina, Larsson Therese Brand New City: A Place marketing study on Jönköping Jönköping University Karl-Erik Gustafsson 79
2005 Salcedo y Bandiwan Lea-Grace The impact of local tourism to boost local enconomy in the city of Baguio Saint Louis University 329

2005 - 2001

Year Author Title Organisation Mentor Pages
2005 Day Gordon Jonathon Branding Nations as Tourism Destinations in the USA James Cook University 369
2005 Kavaratzis Mihalis Branding the City through Culture and Entertainment University of Groningen 7
2005 Sibonokuhle Gumpo Branding a country : the case of Zimbabwe University of South Africa Mr. Hennie Visser 126
2005 Winfield-Pfefferkorn Julia The branding of cities, exploring City Branding and the Importance of brand image Graduate School of Syracuse Univeristy 146
2004 Chen Yen-yang The Strategy of Country Branding- A Case Study of Country of Origin Images and Destination Images on Taiwan and New Zealand National Sun Yat-Sen University, Taiwan
2004 Eugene Song Kim The Meanings of the Global Brand: A perspective from the Korean consumers University of Hawaii Dr Dana L. Alden 185
2004 Georgescu Anamaria and Botescu Andrei Branding National Identity Lund University, Sweden Jan-Olof Nilsson 79
2003 Fakuda Osamu Is Japan able to become an attractive country? Nation Branding in Tourism Oxford Brookes University, UK 110
2003 Rainisto Seppo K Success factors of Place Marketing: A Study of Place Marketing Practices in Northern Europe and the United States Helsinki University of Technology Henrikki Tikkanen, Professor of Marketing 271
2001 Lapp Axel Berlin Biennale 2 - A biennale or a brand Humboldt University Berlin