Difference between revisions of "Videos"
From CountryBrandingWiki
Wikieditor (Talk | contribs) (Created page with "== Videos == {| class="wikitable alternance centre" |- !scope="row" | Experts |- ! scope="row" | Simon Anholt |[http://www.ted.com/talks/simon_...") |
Wikieditor (Talk | contribs) (→Videos) |
||
| Line 1: | Line 1: | ||
| − | == Videos == | + | |
| + | == Videos by experts == | ||
| + | |||
| + | |||
{| class="wikitable alternance centre" | {| class="wikitable alternance centre" | ||
| Line 5: | Line 8: | ||
!scope="row" | Experts | !scope="row" | Experts | ||
|- | |- | ||
| − | ! scope="row" | [[ | + | ! scope="row" | [[File:Rep_War_Torres.png|left]] |
| − | | | + | |Mr. Torres explains his view on Nation Branding and the importance of understanding a country’s brand as a six-dimensional asset: Tourism, Investment, Talent, Pride, Exports and Diplomacy. Through clear examples and case-studies, José Filipe Torres shows us the importance of different country brand strategies to reach the right targets and achieve the desired results. This video is an excellent introduction to Nation Branding and therefore a must see. [https://www.youtube.com/watch?v=Jph4PYLSbqU ''Reputation War- Paris''] |
| − | + | ||
| − | + | ||
| − | + | ||
| − | + | ||
| − | + | ||
| − | + | ||
| − | + | ||
| − | + | ||
| − | + | ||
|- | |- | ||
| − | ! scope="row" | [[ | + | ! scope="row" | [[File:EuroCities_Anholt.png|left]] |
| − | |[https://www.youtube.com/watch?v= | + | |Mr. Anholt presented a very insightful key-note speech on destination branding focused on the international perceptions of countries, regions and cities. With historical explanations of the concepts and tales of his personal experience in the field, this is one of Simon Anholt’s must see key-notes, indispensable to understand his views on country branding. [https://www.youtube.com/watch?v=094PjFRAELg ''Eurocities- Keynote speech, Munich''] |
|- | |- | ||
| − | ! scope="row" | [[ | + | ! scope="row" | [[File:CI_Convention_Olins.png|left]] |
| − | |[https://www.youtube.com/watch?v=ta9Es6MNrbI ''The Nation and the Brand and the Nation as a Brand - Part 1''] | + | |Mr. Olins brings us a notion of “Legacy Nations” as an explanation of how historical reputation of certain countries gives them a considerable advantage over other countries. Country of Origin effect is deeply analysed by Wally Olins and considered a central asset for a country’s brand. If you want to know how flagship companies and the “made in effect” may affect a country’s reputation, this is a must see video. [https://www.youtube.com/watch?v=ta9Es6MNrbI ''The Nation and the Brand and the Nation as a Brand - Part 1''] |
|} | |} | ||
Revision as of 14:57, 26 May 2015
Videos by experts
| Experts | |
|---|---|
 |
Mr. Torres explains his view on Nation Branding and the importance of understanding a country’s brand as a six-dimensional asset: Tourism, Investment, Talent, Pride, Exports and Diplomacy. Through clear examples and case-studies, José Filipe Torres shows us the importance of different country brand strategies to reach the right targets and achieve the desired results. This video is an excellent introduction to Nation Branding and therefore a must see. Reputation War- Paris |
 |
Mr. Anholt presented a very insightful key-note speech on destination branding focused on the international perceptions of countries, regions and cities. With historical explanations of the concepts and tales of his personal experience in the field, this is one of Simon Anholt’s must see key-notes, indispensable to understand his views on country branding. Eurocities- Keynote speech, Munich |
 |
Mr. Olins brings us a notion of “Legacy Nations” as an explanation of how historical reputation of certain countries gives them a considerable advantage over other countries. Country of Origin effect is deeply analysed by Wally Olins and considered a central asset for a country’s brand. If you want to know how flagship companies and the “made in effect” may affect a country’s reputation, this is a must see video. The Nation and the Brand and the Nation as a Brand - Part 1 |
