Difference between revisions of "Videos"
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| − | |Mr. Olins brings us a notion of “Legacy Nations” as an explanation of how historical reputation of certain countries gives them a considerable advantage over other countries. Country of Origin effect is deeply analysed by Wally Olins and considered a central asset for a country’s brand. If you want to know how flagship companies and the “made in effect” may affect a country’s reputation, this is a must see video. [https://www.youtube.com/watch?v=ta9Es6MNrbI ''The Nation and the Brand and the Nation as a Brand - Part 1(CI Convention in Graz, 2012)''] | + | |Mr. Olins brings us a notion of “Legacy Nations” as an explanation of how historical reputation of certain countries gives them a considerable advantage over other countries. Country of Origin effect is deeply analysed by Wally Olins and considered a central asset for a country’s brand. If you want to know how flagship companies and the “made in effect” may affect a country’s reputation, this is a must see video. [https://www.youtube.com/watch?v=ta9Es6MNrbI ''Wally Olins - The Nation and the Brand and the Nation as a Brand - Part 1(CI Convention in Graz, 2012)''] |
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Revision as of 15:18, 26 May 2015
Videos by experts
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Mr. Torres explains his view on Nation Branding and the importance of understanding a country’s brand as a six-dimensional asset: Tourism, Investment, Talent, Pride, Exports and Diplomacy. Through clear examples and case-studies, José Filipe Torres shows us the importance of different country brand strategies to reach the right targets and achieve the desired results. This video is an excellent introduction to Nation Branding and therefore a must see. José Filipe Torres - Understanding the Issues of Country Branding (Reputation War in Paris, 2015) |
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Mr. Anholt presented a very insightful key-note speech on destination branding focused on the international perceptions of countries, regions and cities. With historical explanations of the concepts and tales of his personal experience in the field, this is one of Simon Anholt’s must see key-notes, indispensable to understand his views on country branding. Simon Anholt - Keynote Speech (Eurocities in Munich, 2014) |
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Mr. Olins brings us a notion of “Legacy Nations” as an explanation of how historical reputation of certain countries gives them a considerable advantage over other countries. Country of Origin effect is deeply analysed by Wally Olins and considered a central asset for a country’s brand. If you want to know how flagship companies and the “made in effect” may affect a country’s reputation, this is a must see video. Wally Olins - The Nation and the Brand and the Nation as a Brand - Part 1(CI Convention in Graz, 2012) |
