Difference between revisions of "Videos"
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Revision as of 10:44, 10 June 2015
Videos by experts
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| Jose Filipe Torres | Mr. Torres presents a country branding lecture for Latvia about the issues of nation branding, how to tackle them and how to work on country branding. Through clear examples and case-studies, José Filipe Torres shows us the importance of different country brand strategies to achieve the desired results and also the value of nation brand as an economic tangible asset. This video is an excellent introduction to Country Branding and therefore a must see. José Filipe Torres - Country Branding Lecture (LIAA in Latvia, 2013) | |
| Simon Anholt | Keynote Speech (Eurocities in Munich, 2014)
Mr. Anholt presented a very insightful key-note speech on destination branding focused on the international perceptions of countries, regions and cities. With historical explanations of the concepts and tales of his personal experience in the field, this is one of Simon Anholt’s must see key-notes, indispensable to understand his views on country branding.
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Which country does the most good for the world? (TEDSalon in Berlin, 2014)
Anholt speaks about all the challenges that countries are facing today and one in particularly: globalization. In 2005, Simon Anholt launched the Nation Brand Index : a very large study and database about what other people think and perceive about other countries and why. Countries depend enormously on their reputations in order to survive and prosper in the world. If you want to discover what is a "good country" and why we admire them, this video is a must-see.“In order to do well, you need to do good.”... |
| Wally Olins | Mr. Olins brings us a notion of “Legacy Nations” as an explanation of how historical reputation of certain countries gives them a considerable advantage over other countries. Country of Origin effect is deeply analysed by Wally Olins and considered a central asset for a country’s brand. If you want to know how flagship companies and the “made in effect” may affect a country’s reputation, this is a must see video. Wally Olins - The Nation and the Brand and the Nation as a Brand - Part 1(CI Convention in Graz, 2012) |
