Videos

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Videos by experts

Experts
Jose Filipe Torres Country Branding Lecture (LIAA in Latvia, 2013)

Mr. Torres presents a country branding lecture for Latvia about the issues of nation branding, how to tackle them and how to work on country branding. Through clear examples and case-studies, José Filipe Torres shows us the importance of different country brand strategies to achieve the desired results and also the value of nation brand as an economic tangible asset. This video is an excellent introduction to Country Branding and therefore a must see.

Latin American countries-Ideas and recommendations for Country Branding (Berlin International Economics Congress, 2011)

During the Berlin International Economics Congress, José Torres delivers a speech about the way how countries communicate and the impact on their economy. "With a lot of countries, comes a lot of brands, and with a lot of brands, comes a lot of mistakes.” This video is an excellent introduction to the common mistakes that countries do when they develop country brand strategies. Mr Torres illustrates his speech with examples of countries explaining how they did it and what they did wrong.

Simon Anholt Keynote Speech (Eurocities in Munich, 2014)

Mr. Anholt presented a very insightful key-note speech on destination branding focused on the international perceptions of countries, regions and cities. With historical explanations of the concepts and tales of his personal experience in the field, this is one of Simon Anholt’s must see key-notes, indispensable to understand his views on country branding.


Which country does the most good for the world? (TED Salon in Berlin, 2014)

Anholt speaks about all the challenges that countries are facing today and one in particularly: globalization. In 2005, Simon Anholt launched the Nation Brand Index : a very large study and database about what other people think and perceive about other countries and why. Countries depend enormously on their reputations in order to survive and prosper in the world. If you want to discover what is a "good country" and why we admire them, this video is a must-see.“In order to do well, you need to do good.”

Wally Olins The Nation and the Brand and the Nation as a Brand - Part 1 (CI Convention in Graz, 2012)

Mr. Olins brings us a notion of “Legacy Nations” as an explanation of how historical reputation of certain countries gives them a considerable advantage over other countries. Country of Origin effect is deeply analysed by Wally Olins and considered a central asset for a country’s brand. If you want to know how flagship companies and the “made in effect” may affect a country’s reputation, this is a must see video.

Nation Branding (Creative Industries Convention in Graz, 2012)

During the Nation Branding Convention in Graz, Mr Olins gives a talk about place branding and nation branding from Historical events to globalization and legacy to illustrate those concepts. “The nation, the place has to compete to get more prosperous. You must see this video if you want to know more about nation and place branding.

Joao Freire Managing Dimensions for Destination Brand Building. The case of the Algarve Brand (ICD in Berlin, 2011)

For Place Branding and Public Diplomacy Journal, Dr. Joao Freire explains the complexity of place branding and how to manage all the dimensions for destination brand building. To illustrate his speech, he uses the example of the Algarve brand, in Portugal and how “the value is in the label”.

Malcolm Allan The Role of Culture in City Branding and Lessons for Nation Branding

Other videos

Experts
Robert Govers Co-working and Place Branding in stable and unstable societies
Nigel Morgan Managing Place Reputations in an Age of Paradigm Shift