Difference between revisions of "Videos"
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Wikieditor (Talk | contribs) (→Videos by experts) |
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! scope="row" | [[Experts#Wally Olins|Wally Olins]] | ! scope="row" | [[Experts#Wally Olins|Wally Olins]] | ||
|[https://www.youtube.com/watch?v=Bc-N1Upvgr8 ''Nation Branding''] | |[https://www.youtube.com/watch?v=Bc-N1Upvgr8 ''Nation Branding''] | ||
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| + | ! scope="row" | [[Experts#Freire, Joao R.| Joao Freire]] | ||
| + | |[http://www.culturaldiplomacy.de/mediacenter/index.php?managing-dimensions-for-destination-brand-building-the-case-of-the-algarve-brand ''Managing Dimensions for Destination Brand Building. The case of the Algarve Brand''] | ||
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| + | ! scope="row" | [[Experts#Allan, Malcolm|Malcolm Allan]] | ||
| + | |[https://www.youtube.com/watch?v=FOmTReWYeeU ''The Role of Culture in City Branding and Lessons for Nation Branding''] | ||
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| + | ! scope="row" | [[Experts#Govers, Robert|Robert Govers]] | ||
| + | |[https://www.youtube.com/watch?v=J_vjd20sU_o ''Co-working and Place Branding in stable and unstable societies''] | ||
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| + | ! scope="row" | [[Experts#Morgan, Nigel|Nigel Morgan]] | ||
| + | |[https://www.youtube.com/watch?v=wHCBPR6_0-0 ''Managing Place Reputations in an Age of Paradigm Shift''] | ||
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Revision as of 15:42, 29 May 2015
Videos by experts
| Experts | |
|---|---|
| Jose Filipe Torres | Mr. Torres presents a country branding lecture for Latvia about the issues of nation branding, how to tackle them and how to work on country branding. Through clear examples and case-studies, José Filipe Torres shows us the importance of different country brand strategies to achieve the desired results and also the value of nation brand as an economic tangible asset. This video is an excellent introduction to Country Branding and therefore a must see. José Filipe Torres - Country Branding Lecture (LIAA in Latvia, 2013) |
| Simon Anholt | Mr. Anholt presented a very insightful key-note speech on destination branding focused on the international perceptions of countries, regions and cities. With historical explanations of the concepts and tales of his personal experience in the field, this is one of Simon Anholt’s must see key-notes, indispensable to understand his views on country branding. Simon Anholt - Keynote Speech (Eurocities in Munich, 2014) |
| Wally Olins | Mr. Olins brings us a notion of “Legacy Nations” as an explanation of how historical reputation of certain countries gives them a considerable advantage over other countries. Country of Origin effect is deeply analysed by Wally Olins and considered a central asset for a country’s brand. If you want to know how flagship companies and the “made in effect” may affect a country’s reputation, this is a must see video. Wally Olins - The Nation and the Brand and the Nation as a Brand - Part 1(CI Convention in Graz, 2012) |
