Difference between revisions of "Videos"
From CountryBrandingWiki
Wikieditor (Talk | contribs) (→Videos by experts) |
Wikieditor (Talk | contribs) (→Videos by experts) |
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! scope="row" | [[Experts#Jose Filipe Torres|Jose Filipe Torres]] | ! scope="row" | [[Experts#Jose Filipe Torres|Jose Filipe Torres]] | ||
| − | |Mr. Torres | + | |Mr. Torres presents a country branding lecture for Latvia about the issues of nation branding, how to tackle them and how to work on country branding. Through clear examples and case-studies, José Filipe Torres shows us the importance of different country brand strategies to achieve the desired results and also the value of nation brand as an economic tangible asset. This video is an excellent introduction to Country Branding and therefore a must see. [https://www.youtube.com/watch?v=NTdxuM7iBGk ''José Filipe Torres - Country Branding Lecture (LIAA in Latvia, 2013)''] |
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! scope="row" | [[Experts#Simon Anholt|Simon Anholt]] | ! scope="row" | [[Experts#Simon Anholt|Simon Anholt]] | ||
Revision as of 15:00, 27 May 2015
Videos by experts
| Experts | |
|---|---|
| Jose Filipe Torres | Mr. Torres presents a country branding lecture for Latvia about the issues of nation branding, how to tackle them and how to work on country branding. Through clear examples and case-studies, José Filipe Torres shows us the importance of different country brand strategies to achieve the desired results and also the value of nation brand as an economic tangible asset. This video is an excellent introduction to Country Branding and therefore a must see. José Filipe Torres - Country Branding Lecture (LIAA in Latvia, 2013) |
| Simon Anholt | Mr. Anholt presented a very insightful key-note speech on destination branding focused on the international perceptions of countries, regions and cities. With historical explanations of the concepts and tales of his personal experience in the field, this is one of Simon Anholt’s must see key-notes, indispensable to understand his views on country branding. Simon Anholt - Keynote Speech (Eurocities in Munich, 2014) |
| Wally Olins | Mr. Olins brings us a notion of “Legacy Nations” as an explanation of how historical reputation of certain countries gives them a considerable advantage over other countries. Country of Origin effect is deeply analysed by Wally Olins and considered a central asset for a country’s brand. If you want to know how flagship companies and the “made in effect” may affect a country’s reputation, this is a must see video. Wally Olins - The Nation and the Brand and the Nation as a Brand - Part 1(CI Convention in Graz, 2012) |
Other videos
| Experts | |
|---|---|
| Simon Anholt | Which country does the most good for the world? |
| Jose Filipe Torres | Berlin International Economics Congress Conference |
| Wally Olins | Nation Branding |
