Difference between revisions of "Books"
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+ | |[[File:Inter-Regional1.png|centre]]||2015||Sebastian Zenker and Björn Jacobsen||'''''Inter-Regional Place Branding: Best Practices, Challenges and Solutions'''''||Springer International|| Switzerland | ||
+ | |- | ||
+ | |[[File:RethinkingPlaceBranding1.png|centre]]||2014||Mihalis Kavaratzis, Gary Warnaby and Gregory Ashworth||'''''Rethinking Place Branding: Comprehensive Brand Development for Cities and Regions'''''||Springer International|| Heidelberg, Germany | ||
|- | |- | ||
|[[File:TribalModern.jpg|centre]]||2014||Miriam Cooke||Tribal Modern: Branding New Nations in the Arab Gulf||University of California Press||USA | |[[File:TribalModern.jpg|centre]]||2014||Miriam Cooke||Tribal Modern: Branding New Nations in the Arab Gulf||University of California Press||USA |
Revision as of 13:04, 24 June 2015
2011- present
Cover | Year | Author | Title | Publisher | Country |
---|---|---|---|---|---|
2015 | Sebastian Zenker and Björn Jacobsen | Inter-Regional Place Branding: Best Practices, Challenges and Solutions | Springer International | Switzerland | |
2014 | Mihalis Kavaratzis, Gary Warnaby and Gregory Ashworth | Rethinking Place Branding: Comprehensive Brand Development for Cities and Regions | Springer International | Heidelberg, Germany | |
2014 | Miriam Cooke | Tribal Modern: Branding New Nations in the Arab Gulf | University of California Press | USA | |
2013 | Jay Gronlund | Basics of Branding | Business Expert Press | USA | |
2013 | Melissa Aronczyk | Branding the Nation: The Global Business of National Identity | Oxford University Press | USA | |
2013 | Eva Niesing | Latin America's Potential in Nation Branding: A closer look at Brazil's, Chile's and Colombia's practices | Anchor Academic Publishing | Hamburg, Germany | |
2012 | Buck Song Koh | Brand Singapore: How nation branding built Asia's leading global city | Marshall Cavendish Business | Singapur | |
2012 | Samuel Johnson Ogundipe | Branding a nation in time of crisis: The case of Nigeria | LAP LAMBERT Academic Publishing | Germany | |
2012 | Bill Baker | Destination Branding for Small Cities - Second Edition | Creative Leap Books | US | |
2012 | Ian Yeoman | 2050 - Tomorrow's Tourism | Channel View Publications Ltd | UK | |
2011 | Alihusain-del Castilho Angelic | The positive branding of Islam: A Case Study of Islamic countries their Public Diplomacy Efforts and Effectiveness | LAP LAMBERT Academic Publishing | United Kingdom | |
2011 | Dinnie Keith | City Branding: Theory and Cases | Palgrave Macmillan | UK | |
2011 | Frew, Elspeth & White, Leanne | Tourism and National Identities: An International Perspective (Contemporary Geographies of Leisure, Tourism and Mobility) | Routledge | UK | |
2011 | Mercedes Jiménez García | Política Turística Común y Co-Country-branding: Dos apuestas turísticas para la Unión Europea | Editorial Académica Española | Spain | |
2011 | Go Frank M. & Governs Robert | International Place Branding Yearbook 2011 | Palgrave Macmillan | Basingstoke, UK | |
2011 | Kaneva Nadia | Branding post - Communist Nations: Marketizing | Routledge | ||
2011 | Morgan Nigel, Pritchard Annette, Pride Roger | Destination Brands: Managing Place Reputation | Butterworth-Heinemann | UK | |
2011 | Nadia Kaneva | Branding Post-Communist Nations: Marketizing National Identities in the "New" Europe | Routledge | UK | |
2011 | Pike Andy | Brands and Branding Geographies | Edward Elgar Publishing Limted | Cheltenham, UK | |
2011 | Sigrid Hoglinger | Nation Branding - Austria as a Brand | GRIN Verlag oHG | Germany | |
2011 | Sipos Philip, Nefzger Corinna | Country-of-Origin Effects and Competitive Advantage: The Role of a Country's Image with Respect to the Positioning Process of International Firms Within the Framework of Global Marketing Strategies | GRIN Verlag | ||
2011 | Temporal Paul | Islamic Branding and Marketing. Creating a Global Islamic Branding | John Wiley & Sons Pte. Ltd | Singapore | |
2011 | Wang Youcheng, Pizam Abraham | Destination Marketing and Management: Theories and Applications | CAB International | Oxford, UK |
2008- 2010
Cover | Year | Author | Title | Publisher | City & Country |
---|---|---|---|---|---|
2010 | Towards effective place brand management : branding European cities and regions | Edward Elgar Pub | Northampton, US | ||
2010 | Ahmad Din, Aamir Sohail, Kashif Shahzad | Role of CSR to Create Positive Positioning in Country Branding | Lambert Academic Publishing | UK | |
2010 | Alzadjli Badar | Nation Branding in Oman - Studying Stakeholders Views on "Branding Oman" | GRIN Verlag | Germany | |
2010 | Melissa Aronczyk | Blowing Up the Brand: Critical Perspectives on Promotional Culture | Peter Lang International Academic Publishers | USA | |
2010 | Ashworth Gregory, Kavaratzis Mihalis | Towards Effective Place Brand Management | Edward Elgar Publishing Limted | Cheltenham, UK | |
2010 | Bevan Andrew & Wengrow Daniel | Cultures of Commodity Branding | left coast press | California, USA | |
2010 | Gustavo Santos | Nation Branding, Construindo as Imagens das Nações | Isotipo Lab | Brazil | |
2010 | Falemara Francis Ola | Re-Branding the Nation | Xlibris Publishing | USA | |
2010 | Govers R, Go F | International Place Branding Yearbook 2010 | Palgrave Macmillan | New York, USA | |
2010 | Rodrigues S. Gustavo | Nation Branding: Construindo a Imagem de uma Nação: Um Estudo Sobre as Aplicações das Técnicas Branding para Países, Cidades e Regiões e suas Consquências no Mundo Contemporâneo | isotipo.labs | Sao Paulo, BR | |
2010 | Sevin Efe | Controlling the Message: A Strategic Approach to Nation Branding | LAP LAMBERT Academic Publishing | Germany | |
2010 | Shore Neuriel | BRAND ISRAEL: An Analysis Of Nation Branding Concepts As They Relate To The State Of Israel | VDM Verlag Dr. Müller | Germany | |
2009 | Anholt Simon | Places: Identity, Image and Reputation | Palgrave Macmillan | New York, USA | |
2009 | Anholt Simon, Hildreth Jeremy | Great Brand Stories: Brand America | Marshall Cavendish | UK | |
2009 | Batra Rajeev, Augustine Grace | Nation Branding | Davidson Institute | Michigan, USA | |
2009 | Cai Liping A., Gartner William C., Munar Ana Maria | Tourism Branding: Communities in Action. | Emerald Group Pub | United Kingdom | |
2009 | Cifton Rita | Brands and Branding | Profile Books | London, UK | |
2009 | Clancy Michael | Brand New Ireland | Ashgate Publishing Limited | Farnham, England | |
2009 | Domański Tomasz, Hereźniak Marta | Leveraging Corporate and Country Branding - How emerging countries can find their way in the global economy. The case of "Brand for Poland" Project in "Value-added partnering and innnovation in a changing world" | Purdue University Press | USA | |
2009 | Donald Stephanie Hemelryk, Kofman Eleonore, Kevin Catherine | Branding cities: Cosmopolitanism, Parochialism and Social Change | Taylor & Francis | NY, USA | |
2009 | Govers R, Go F | Place Branding: Glocal, Virtual and Physical Identities. Constructed, Imagined and Experienced | Palgrave Macmillan | New York, USA | |
2009 | Morgan Nigel, Pritchard Annette, Pride Roger | Destination Branding Revised 2nd Edition: Creating the Unique Destination Proposition | Elsevier Butterworth-Heinemann | Oxford, UK | |
2009 | Nishit Kumar, Anil Varma | Nation Branding: Concepts and Country Perspectives | ICFAI Press | India | |
2009 | Potter Evan H. | Branding Canada: Projecting Canada's soft power through public democracy | Mcgill - Queen's University Press | Quebec, Canada | |
2009 | Rainisto S, Moilanen T | How to Brand Nations, Cities and Destinations: A Planning Book for Place Branding | Palgrave Macmillan | New York, USA | |
2009 | Snow Nancy, Taylor Philip M. | Routledge handbook of public diplomacy | Routledge | New York, USA | |
2009 | Wheeler Alina | Designing Brand Identity: An Essential Guide for the Whole Branding Team | John Wiley & Sons, Inc. | USA | |
2008 | Avraham Eli, Ketter Eran | Media Strategies for Marketing Places in Crisis: Improving the Image of Cities, Countries and Tourist Destinations | Taylor & Francis | United Kingdom | |
2008 | Burns Peter M., Novelli Marina | Tourism development: growth, myths, and inequalities | CAB International | Wallingford, UK | |
2008 | Dinnie K | Nation branding: Concepts, Issues, Practice | Elsevier Butterworth-Heinemann | Oxford, UK | |
2008 | Geoldner Charles R., Ritchie J.R.Brent | Tourism: Principle, Practices, Philosophies, 11th Edition | John Wiley & Sons Inc. | New Jersey, USA | |
2008 | Greenberg Miriam | Branding New York City | Routledge | New York, USA | |
2008 | Johansson Johny K. | Global Marketing: Foreign Entry, Local Marketing and Global Management | McGraw-Hill Irwin | UK | |
2008 | Kara Eda | Country branding: the interrelationship between the image of Turkey and the Turkish textile and clothing industry | Copenhagen Business School | Copenhagen, Denmark | |
2008 | Keller Kevin Lane, Aperia Toy, Georgson Mats | Strategic Brand Management | Michael Clancy | Michael Clancy | |
2008 | Florian U. Siems, Manfred Brandstätter, Herbert Gölzner | Anspruchsgruppenorientierte Kommunikation | VS Verlag für Sozialwissenschaften | Germany | |
2008 | Wang Jing | Brand new China | The President and Fellows of Harvard College | Boston, USA |
2001- 2007
Cover | Year | Author | Title | Publisher | City & Country |
---|---|---|---|---|---|
2007 | Anholt Simon | Competitive Identity - The New Brand Management for Nations, Cities and Regions | Palgrave Macmillan | Basingstoke, UK | |
2007 | Baker B | Destination Branding for Small Cities | Creative Leap Books | Portland, USA | |
2007 | Dinnie Keith | Nation Branding: concepts, issues, practice | Butterworth-Heinemann | California, USA | |
2007 | Donald Stephanie Hemelryk, Gammack John G. | Tourism and the Branded City (New Directions in Tourism Analysis) | Ashgate Publishing Limited | ||
2007 | Gertner D, Kotler P | Marketing international de lugares y destinos - Estrategias para la atracion para los negocios en Latino America | Pearson Education | Naucalpan, México | |
2007 | Martin Dick | Rebuilding Brand America: What We Must Do to Restore Our Reputation and Safeguard the Future of American Business Abroad | AMACOM | USA | |
2006 | Roll M | Asian Brand Strategy. How Asia Builds Strong Brands | Palgrave Macmillan | New York, USA | |
2006 | Wallace Margot A. | Museum Branding: How to create and maintain image, loyalty, and support | Littlefield Publishers | Oxford, UK | |
2005 | Davies Melissa | More Than a Name | AVA Publishing | Switzerland | |
2005 | Morgan N, Pritchard A, Pride R | Destination Branding. Creating the Unique Destination Proposition | Elsevier Butterworth-Heinemann | Oxford, UK | |
2005 | Van Gelder Sicco | Global Brand Strategy: Unlocking Brand Potential Across Countries, Cultures & Markets | Kogan Page | United Kingdom | |
2004 | Anholt Simon | Brand New Justice: How Branding Places and Products Can Help the Developing World | A Butterworth-Heinemann Title; 2 edition | UK | |
2004 | Paul Temporal | Public Sector Branding in Asia | Times Editions | Singapore |
1993- 2000
Cover | Year | Author | Title | Publisher | City & Country |
---|---|---|---|---|---|
1998 | Ward S | Selling Places : The Marketing and Promotion of Towns and Cities | Routledge | New York, USA | |
1993 | Kotler P, Haider D, Rein I | Marketing Places | The Free Press | New York, USA |