Rankings - Country by Country
On this page, you can find different country brand rankings and how the information is obtained and analyzed. If there are any other rankings that you feel should be included here, please feel free to write about them in the 'discussion' section. Below you can find descriptions of the rankings included and underneath you can find the rankings for each of these from the past 2 years.
To find different city brand rankings, please go to the Rankings by City
To find out more information about the companies and individuals involved in these rankings, please go to the Experts page.
All Country Brand Rankings
Below is a table of country brand rankings from Simon Anholt, Bloom Consulting, FutureBrand and East West Communications. The information can be sorted by country name or the ranking. You can find past and current rankings for individual countries and any further comments that have been made about them by clicking on the individual country names.
| Position 2014 | Position 2016 | |
|---|---|---|
| 1 |  Germany |
 United States
|
| 2 | United States |
Germany
|
| 3 |  United Kingdom |
United Kingdom
|
| 4 |  France |
 Canada
|
| 5 | Canada |
France
|
| 6 |  Japan |
 Italy
|
| 7 | Italy |
Japan
|
| 8 |  Switzerland |
Switzerland
|
| 9 |  Australia |
Australia
|
| 10 |  Sweden |
Sweden
|
Anholt – Gfk Roper Nation Brands Index Methodology
Since 1996, Simon Anholt has been working with governments to help them plan policies, strategies, investments and innovations to lead their country towards an improved profile and reputation. Anholt developed the Nation Brands IndexSM (NBI) in 2005 to measure the image and reputation of the world's nations and track their profiles as they rise or fall.
The variables that are taken into consideration by the Anholt-Gfk Roper ranking are:
1. Exports: This determines the public's image of products and services from each country and the extent to which consumers proactively seek or avoid products from each country of origin.
2. Governance: This measures public opinion of the level of national government competency and fairness. It describes individuals' beliefs about each country's government, as well as the government's perceived commitment to global issues such as democracy, justice, poverty and the environment.
3. Culture and Heritage: This reveals global perceptions of each nation's heritage and the level of appreciation for its contemporary culture, including film, music, art, sport and literature.
4. People: Measures the population's reputation in terms of competence, level of education, openness and friendliness and other qualities, as well as perceived levels of potential hostility and discrimination.
5. Tourism: Captures the level of interest in visiting a country and the draw of natural and man-made tourist attractions.
6. Investment and Immigration: This dimension determines the power to attract people to live, work or study in each country and reveals how people perceive a country’s economic and social situation.
Anholt – The Good Country Index Top 10
| Position 2014 | Position 2016 | |
|---|---|---|
| 1 |  Ireland |
Sweden
|
| 2 |  Finland |
 Denmark
|
| 3 |  Switzerland |
 Netherlands
|
| 4 | Netherlands |
United Kingdom
|
| 5 |  New Zealand |
Switzerland
|
| 6 | Sweden |
Germany
|
| 7 | United Kingdom |
Finland
|
| 8 |  Norway |
France
|
| 9 | Denmark |
 Austria
|
| 10 |  Belgium |
Canada
|
Bloom Consulting – Country Brand Ranking Top 10
| Trade | Position 2014 - 15 | Position 2016 - 17 |
|---|---|---|
| 1 | USA |
USA
|
| 2 |  China |
United Kingdom
|
| 3 | United Kingdom |
 Brazil
|
| 4 |  Hong Kong |
China
|
| 5 |  Singapore |
Hong Kong
|
| 6 | France |
Canada
|
| 7 | Brazil |
Australia
|
| 8 | Australia |
France
|
| 9 |  India |
India
|
| 10 | Canada |
Singapore
|
Bloom Consulting and Digital Demand – Digital Country Index
| Tourism | Position 2017 |
|---|---|
| 1 |  Spain
|
| 2 | Italy
|
| 3 | France
|
| 4 | United Kingdom
|
| 5 | Japan
|
| 6 |  Thailand
|
| 7 | Germany
|
| 8 | Australia
|
| 9 |  Mexico
|
| 10 |  Turkey
|
| Tourism | Position 2014 - 15 | Position 2016 - 17 |
|---|---|---|
| 1 | USA |
USA
|
| 2 | Spain |
Thailand
|
| 3 | Germany |
Spain
|
| 4 | Hong Kong |
Hong Kong
|
| 5 | France |
Australia
|
| 6 | Thailand |
France
|
| 7 | Australia |
China
|
| 8 |  Macao |
Germany
|
| 9 | China |
United Kingdom
|
| 10 | Italy |
Italy
|
FutureBrand – Country Brand Index Top 10
| Position 2014 - 15 | |
|---|---|
| 1 | Japan
|
| 2 | Switzerland
|
| 3 | Germany
|
| 4 | Sweden
|
| 5 | Canada
|
| 6 |  Norway
|
| 7 | USA
|
| 8 | Australia
|
| 9 | Denmark
|
| 10 | Austria
|
