Difference between revisions of "Rankings - Country by Country"
Wikieditor (Talk | contribs) (→Anholt – Gfk Roper Nation Brands Index Top 10) |
Wikieditor (Talk | contribs) (→Bloom Consulting – Country Brand Ranking Top 10) |
||
Line 389: | Line 389: | ||
− | + | ==Bloom Consulting – Country Brand Ranking Top 10== | |
{| class="wikitable" style="line-height: 0.9em; border:1px #000000;" cellspacing="0" align="left" style="margin-left: 1em; text-align:left;" | {| class="wikitable" style="line-height: 0.9em; border:1px #000000;" cellspacing="0" align="left" style="margin-left: 1em; text-align:left;" | ||
Line 415: | Line 415: | ||
|- | |- | ||
| 10 || [[File:canada.png]] Canada || [[File:singapore.png]] Singapore | | 10 || [[File:canada.png]] Canada || [[File:singapore.png]] Singapore | ||
− | |} | + | |} |
Line 440: | Line 440: | ||
+ | ===Bloom Consulting – Country Brand Ranking Methodology=== | ||
+ | |||
+ | |||
+ | Bloom Consulting has conducted the Country Brand Ranking© to answer the fundamental issue at the heart of every country, corporation and soul: how does one become attractive? Luckily, the rationale behind such a question for a nation is quite simple. A country wishes to attract interest in order to create wealth. | ||
+ | |||
+ | The main objectives for creating a country brand strategy rely on five dimensions. Each dimension has a target audience. And each target audience has a specific need: | ||
+ | |||
+ | 1. '''Investment''' - ''Investors'' - Advantage | ||
+ | |||
+ | 2. '''Tourism''' - ''Tourists'' - Experience | ||
+ | |||
+ | 3. '''Talent''' - ''Workforce'' - Lifestyle | ||
+ | |||
+ | 4. '''Prominence''' - ''General Public'' - Admiration | ||
+ | |||
+ | 5. '''Exports''' - ''Companies'' - Uniqueness | ||
+ | |||
+ | Bloom Consulting’s methodology separates the 5 objectives (Investment, Tourism, Talent, Prominence and Exports) and treats them individually, not all together as an umbrella strategy. Therefore, it is possible to derive growth projections and calculations in order to better understand the objective of the overall strategy. | ||
+ | |||
+ | |||
+ | [[File:BloomWheelCBC.png|left]] | ||
+ | One of the few aspects that all Nation Brand and Place Brand practitioners agree on is that Nation Branding and Place Branding have different purposes. The purposes can vary from expert to expert, practitioner to practitioner. According to Bloom Consulting there are 5 different objectives: Increase of Exports, Attraction of Investment,Tourism and Talent, and Increase of National Prominence - these can be seen in the Bloom Consulting Country, Region and City Branding Brand Wheel (see diagram on the left). | ||
+ | |||
+ | |||
+ | |||
+ | |||
+ | |||
+ | |||
+ | |||
+ | |||
+ | |||
+ | [[File:Variablesbloom.jpg|left]] | ||
+ | |||
+ | The Bloom Consulting Country Brand Ranking© is derived from the Bloom Algorithm. | ||
+ | |||
+ | The ranking does not solely try to measure country brand perception. The objective of the ranking is to classify how well each country is doing in terms of branding, that is, to measure how effective their brands are in the most tangible and realistic manner. To classify the effectiveness of each Country Brand, Bloom Consulting analysed 4 key variables for each of the 187 countries featured in the Brand Ranking (see diagram to the left). | ||
+ | |||
+ | Through statistical modelling, Bloom Consulting is able to rank the countries to compare them with one another. The Algorithm takes into consideration each country’s economic level of development. The result is an accurate and objective Brand Ranking based on hard and soft data. Moreover, the Bloom Algorithm takes into consideration a country's performance in Bloom Consulting's rankings from previous years in order to leverage Country Brand equity. | ||
+ | |||
+ | One of the variables included in the Bloom Algorithm is a proprietary tool that was developed by Bloom Consulting - Online Search Demand (OSD ©). This was developed to understand the online behavior of potential tourists and investors. By using the OSD © Tool, Bloom Consulting is able to measure the total global online searches performed specifically for tourism or investment and assess international tourists’ or investors' online behavior and decision making process when selecting a destination. The more online tourism related searches a country has from international tourists or investors, the more appealing it is, regardless of its size or the type of tourism or investment it attracts. | ||
===Bloom Consulting and Digital Demand – Digital Country Index=== | ===Bloom Consulting and Digital Demand – Digital Country Index=== |
Revision as of 11:14, 26 October 2017
On this page, you can find different country brand rankings and how the information is obtained and analyzed. If there are any other rankings that you feel should be included here, please feel free to write about them in the 'discussion' section. Below you can find descriptions of the rankings included and underneath you can find the rankings for each of these from the past 2 years.
To find different city brand rankings, please go to the Rankings by City
To find out more information about the companies and individuals involved in these rankings, please go to the Experts page.
Contents
All Country Brand Rankings
Below is a table of country brand rankings from Simon Anholt, Bloom Consulting, FutureBrand and East West Communications. The information can be sorted by country name or the ranking. You can find past and current rankings for individual countries and any further comments that have been made about them by clicking on the individual country names.
Tourism | Position 2017 |
---|---|
1 | Spain |
2 | Italy |
3 | France |
4 | United Kingdom |
5 | Japan |
6 | Thailand |
7 | Germany |
8 | Australia |
9 | Mexico |
10 | Turkey |
FutureBrand – Country Brand Index Top 10
Position 2014 - 15 | |
---|---|
1 | Japan |
2 | Switzerland |
3 | Germany |
4 | Sweden |
5 | Canada |
6 | Norway |
7 | USA |
8 | Australia |
9 | Denmark |
10 | Austria |